Creative thinking for marketers
Are you creative? Pause for a moment and reflect on your answer to this question.
For some reason, many people's instant response is 'no, I am not creative.'
I have asked thousands of business owners and seminar delegates this question. The answer is that we are all creative, as problem solving is part of human nature.
Running a business and marketing are both creative thinking exercises. For example, have you ever asked yourself questions along these lines:
"How do I attract more customers, without spending money?"
"How do I improve my writing skills and what should I write about?"
"How can I learn about internet marketing and where should I focus my time and energy, online?"
Be open to new ideas
Begin by being open to new ideas. It is all too easy to dismiss new ideas and approaches. You hear it when someone says: "Oh, I have tried that before and it didn't work." Or: "That wouldn't work in my business." So with a wave...