The internet as part of the business model
To what extent is the internet embedded within your business model? Within The Marketing Compass, our members include a number of e-commerce businesses; so their answer would be: "100%". For the rest of us, the answer will range from "hardly at all", to "significantly."
Do you see your website as an online brochure or as a way to build brand awareness, create customer engagement and build deeper relationships? Clearly, making more sales is important - however - you are more likely to sell more if you begin with the preceding items.
How about the social networks? Do you have strategic SMO* objectives? Do you integrate your SMO activities with the rest of your promotional mix?
With regards to SEO**, do you have an alphabetical list of keywords for easy reference? Do you update this list frequently? Do you use these words and phrases both within your website and outside of it (i.e. within social media status updates)?
Take the use of Twitter as an...