Rob Willox

Hi David

On a search for the phrase in Google you appear no2 in the local maps results and pos 3 in organic search. Using the verbatim (exact phrase) filter, it is no1 and nos 2 & 3 respectively. Not bad search […]

In addition to the suggestions NIgel makes there are a few other areas that might contribute. Is the lack of sales due to lack of visitors or other factors once visitors arrive. Your GA stats would be a starting […]

Hi Margi, As much as all Nigel has suggested is valid, the only real measure is how each performs in relation to the objectives and goal decided for the page/content. A/B testing each version would enable […]

Hi David, as far as conversion tracking is concerned, if not setup, you can’t be sure if the calls or emails you get are as a result of your advertising or general search traffic. Or, what increase in calls and […]

Nigel is right, test the water, watch the stats, impressions, clicks, conversions. If you have goals setup in GA they can be linked into the campaign and give valuable conversion information. Make sure your […]

Hi David, Nigel may well be right as we know Google does factor in site bounce rates although what weighting it has is not exactly clear or whether it differntiates between referral source. What it does do is skew […]

Hi David, you are correct, for some time now GA has not been reporting all search terms and the dreaded ‘not provided’ has almost reached 100%. But, you can still get listings of the search terms driving traffic […]

As a recognised and respected application platform, Just using MailChimp helps minimise your email being identified as spam and junked. However, recipients’ own email client settings also impacts when […]

Hi Elizabeth, it can be a huge challenge particularly with an existing non-responsive magento sites although not impossible although not as onerous if you decide to use an existing responsive theme and modify it […]

Google first announced back in November that it was adding a ‘mobile friendly’ label to its mobile search results: […]

Hi David, agree with Nigel that including the text block on other pages will probably not result in any negative way but the only way is to test it and monitor the outcome in terms of the expected hypothesis. Add […]

Hi David, not sure why you want to keep these alternative rewriterules in htaccess. If you enter
inurl:mast site:horizonimaging.co.uk
into Google it will return all your pages with ‘mast’ in the url. Your […]

Hi David, I think you might be in danger of attempting to over-optimise. Sometime back in 2012 Google’s Matt Cutts commented, “He confirmed that the new over-optimization penalty is to be introduced into general […]