richard-allan

  • Nigel Temple posted an update in the group Group logo of CopywritingCopywriting 3 years, 11 months ago

    Do you love to write? Are your readers getting the message and buying from you? Here are some ideas on copywriting for you. Write in the language of benefits, not in the language of features. It is all too easy to find yourself writing about what you do, not what you deliver. It takes considerable knowledge (which you have) to describe the real…[Read more]

    • I find writing a bit hit and miss, moments of fluency followed by periods of indigestion. it is a learning curve for me.

    • It is easier writing about someone else than yourself!! Although you know your business better than anyone else!

  • If you are a Navigator or NavigatorPlus member (and an active blogger!), please share your blogs via The Marketing Compass website. We will share them via our social media accounts. Having logged in, simply drop the blog title and the URL where it says: “What’s new?
    “Google loves a blogger” ~ Nigel Temple
    @raymondo-marcus @penrynian @margi-ross[Read more]

  • Here are the first 10 items from The Marketing Compass Master Checklist. Please put either a “Yes” or “No” against each item and I will give you some feedback.

    ~ P E R S O N A L ~
    1. Motivated?
    2. Organised? (Systems in place. Contacts in one place. Follow processes).
    3. Compelling future?

    ~ M A R K E T I N G P L A N ~
    4. Up-to-date?
    5.…[Read more]

    • ~ P E R S O N A L ~
      1. Motivated? YES
      2. Organised? (Systems in place. Contacts in one place. Follow processes).YES
      3. Compelling future? UM?? Yes?

      ~ M A R K E T I N G P L A N ~
      4. Up-to-date? YES
      5. Strategic thinking?YES
      6. Competitive analysis? NO?
      7. Customer research? (Within the last year?) YES
      8. Buying triggers? (i.e. what are…[Read more]

    • 1. Yes, although difficult at times, particularly when searching for new clients!
      2. Fairly. Need to find more time to fine tune the systems I use.
      3. Yes. Compelling if a little unclear where the market is heading and what services I should develop first.
      4. Oh … I will have a look at it again now!
      5. Trying to.
      6. Yes. Occasionally look…[Read more]

    • Hi Malcolm, Thanks for this. I think that it’s always a good idea to take a look at the competition at least once a year. It is easy to assume that “we are doing a great job and that we don’t need to worry about the competition.” Buying triggers are interesting and of course vary from market to market. One way of finding out more about them is to…[Read more]

    • HI David, Yes, 1. Keeping motivated on the long ‘client finding’ journey is a challenge for all of us, believe me. I keep my motivation levels up through exercise (which always makes me feel better), learning new things (I am currently learning German), talking to people every day (not just screen staring!) and playing guitar. 2. Getting organised…[Read more]

  • Nigel Temple posted an update in the group Group logo of PromotionPromotion 6 years, 4 months ago

    Here are 29 promotional mix categories. How many are you using? If you respond, I will give you some feedback, in terms of what you should be doing.

    * Advertising
    * Articles (‘Article marketing’)
    * Alliance Marketing Partners
    * Audio recording
    * Authorship
    * Channel marketing (i.e. distributors)
    * Corporate identity (i.e. logo, bra…[Read more]

    • * Advertising – Have done, but not at present time
      * Articles (‘Article marketing’) – Some articles on website and sent with products……….seems to get customers talking
      * Alliance Marketing Partners – No
      * Audio recording – No
      * Authorship – No
      * Channel marketing (i.e. distributors) – One only, most want to much discount
      * Cor…[Read more]

    • Hi David, Thank for this. As promised, here is some feedback for you. All the best, Nigel

      * Alliance Marketing Partners – No. I THINK THAT YOU SHOULD CONSIDER ‘TEAMING UP’ WITH AMAZON AS WE DISCUSSED (AS AN AFFILIATE)
      * Audio recording – No
      * Authorship – No IT WOULD BE GREAT TO WRITE A BRIEF KINDLE BOOK ABOUT YOUR PRODUCT STORY
      * Chann…[Read more]

    • * Articles (‘Article marketing’) Blogs
      * Corporate identity (i.e. logo, branding)
      * Email marketing
      * * Networking
      * * * Referrals
      * * Search Engine Optimisation
      * Selling, professional
      * Social media
      * * * * Video recording
      * Website
      * Word of mouth

    • Hi Nigel, Yes, very good – 11 promo mix categories listed. I notice that 6 of these are digital, so that is a good balance. Where are you currently spending most of your time? All the best, Nigel PS I think that you should add ‘Talks’.

    • * Advertising yes but not recently
      * Articles (‘Article marketing’) ditto, intend to beef up relevant articles once addressed backlog via Linkedin articles and on my new website (under construction
      * Corporate identity (i.e. logo, branding) yes, fascinated with branding and devour relevant art…[Read more]

    • Hi Emma, Great list and here is some feedback for you (in upper case but I am not shouting). All the best, Nigel

      * Advertising yes but not recently WHERE HAVE YOU TRIED ADVERTISING? HOW MUCH WERE YOU SPENDING? WAS THIS EFFECTIVE?
      * Articles (‘Article marketing’) ditto, intend to beef up relevant articles once addressed backlog via Linkedin art…[Read more]

    • Hi Nigel,
      These are the ones you’ve listed that I use:

      * Advertising
      * Articles (‘Article marketing’)
      * Audio recording
      * Corporate identity (i.e. logo, branding)
      * Email marketing
      * Media relations
      * Networking
      * Point of sale
      * Referrals
      * Search Engine Optimisation
      * Social media
      * Video recording
      * Website
      * Wor…[Read more]

  • Thank you to everyone who attended the LinkedIn seminar yesterday at CIM. Several of you asked for a delegate list. Scroll down to discover who was there! Do connect with each other via The Marketing Compass website and of course LinkedIn.

    @richard-allan @abibell @amanda-bouch @mark-bugden @nigel-cairns @susan-coote @allancooteharvard-co-uk @truf…[Read more]

  • Hi Margi, Ken, Andy, Malcolm, Sally, Phil, Dominic, Richard, Walter, Richard, Serena, Lynne, Susan, Penny and Hugh

    Would you like a complimentary place at the LinkedIn seminar on the afternoon of Monday September 15th? The venue is the prestigious HQ of The Chartered Institute of Marketing:…[Read more]

  • Hi Richard, Walter, Richard, Amanda, Serena, Lynne, Gill, David and Malcolm,
    Would you like a complimentary place at LinkedIn seminar we are running on the afternoon of Monday September 15th: http://www.marketingcompass.co.uk/linkedin-training-event/

    There is no charge – as you are a Navigator member and this is part of the package. I have…[Read more]

  • Ben Temple posted an update 9 years ago

    @richard-allan Hi Richard, how’s your business Bitbash going? Would you like to attend our next internet marketing event in Maidenhead (no charge) next month? http://www.marketingcompass.co.uk/events