Nat

I’m happy to share tips and information. It connects me with my peers and helps establish my name for those who might need my help one day. It’s astonishing how much some of the top experts in my field share but, in reality, they’re only giving us the basics. It’s their delivery that’s the hook. When I need copywriting training, I turn to them.

I’d say it entirely depends on what you’re writing and who for. Contractions will be too casual for more technical copy. It might also turn a certain audience off.

Hi, Nigel. My tip is to write human to human. Often, when business owners write from behind a screen their natural language becomes stilted. Instead, imagine you’re having a chat with your reader in a coffee shop. Read your words out loud and ask yourself if they sound natural. You need to include keywords to be found, plus good spelling and…[Read more]

Thanks, Joanna. Happy to be here.