Margi Ross

  • Margi Ross posted an update in the group Group logo of WebsitesWebsites 3 weeks, 1 day ago

    I mean the small picture. Mine only ever says Margi Ross.

    • Yes, understood. If there is no profile picture in Zoom it would display your name against a black background. Please see my response to your previous post.

  • Margi Ross posted an update in the group Group logo of WebsitesWebsites 3 weeks, 1 day ago

    Hi Nigel, I’ve watched lots of Zoom tutorials and no-where can I find the answer to my questions re being a participant at a meeting. 1. If I want my face to be visible as a still photo what do I do? 2. Or as a video what do I do? Thanks Margi By the way, I suggest another category for posting comments and queries ‘How does Zoom work?’.

    • Hi Margi, You will need to access your Zoom profile: sign in to the Zoom web portal and click Profile. You can view and edit the following settings: Profile Picture: To add or change your profile picture, click Change, then adjust the crop area on your current picture or upload a new one.
      This page goes through the…[Read more]

  • Margi Ross posted an update in the group Group logo of Professional SellingProfessional Selling 4 weeks ago

    HI Nigel, I was wondering how your business engagements have changed during covid, Do you have more attendees because they can tune in from home. Does it take more time to prepare? Have fees changed? I imagine there’s some good points to the new normal Like the time you save not traveling. But …… nothing can replace meeting people face to…[Read more]

    • The MailChimp training events have been going well, Margi, These include the monthly open course + company specific events.
      This is a defined ‘product’ that I have been developing for six years and it has a clearly defined market.
      Since lockdown started, I have only been using Zoom for these events and they have been well received.
      I also deliver…[Read more]

  • Margi Ross posted an update in the group Group logo of Professional SellingProfessional Selling 1 month ago

    Hi Nigel, a friend of mine asked me how long it would take her to build a small business. Any advice? It’s easy for people to give up if they don’t get quick results and I think you have to be very patient and give it lots of energy and faith. Thanks Margi

    • It depends on the type of business, Margi. Is your friend looking for clients? If this is the case, a handful of clients can lift a new business off the ground – particularly if the costs are kept low.

  • Margi Ross posted a new activity comment 1 month ago

    Hi Nigel, Thanks for this. Very helpful.

  • Margi Ross posted an update in the group Group logo of PromotionPromotion 1 month ago

    Hi Nigel, I love receiving direct mail, specially from an individual or company who I already have contact with. It’s like the difference between reading a book on Kindle or reading a book printed on paper. There are millions of people like me. Even in the covid crisis it’s worth remembering, Friends leave the mail for a few days to de-bug then…[Read more]

    • Hi Margi, I suggest that you build up a contact database using Capsule CRM https://capsulecrm.com …including physical addresses.
      As opposed to sending thousands of DM (Direct Mail) pieces, which would be expensive, write personalised notes to people that matter; in your case this could include conference organisers (hopefully conferences will…[Read more]

    • Hi Nigel, Thanks for this. Very helpful.

  • Margi Ross posted an update 1 month ago

    HI Nigel, there is a huge elephant in the collective room which needs attention and I wonder if you can help. Most of us have learnt how to attend a Zoom meeting or set one up. What we don’t know how to do is lots of the adjustments once we are on there. How do I show
    the small photo of myself or a video of myself that others know how to do? Can…[Read more]

    • Hi Margi, Thanks for asking this. If you go to Youtube and search for: learn zoom
      …numerous videos appear (I have watched quite a few of them and I will make a recommendation at the end of this response).
      As you know, I usually only use screen sharing within my Zoom workshops.
      This is something that I initiate via the ‘new meeting’ settings…[Read more]

  • Margi Ross posted an update in the group Group logo of SEOSEO 1 month ago

    Hi Nigel, What’s the best way to approach SEO if you run a small business?

    Thanks Margi

    • Hi Margi, See it from the searcher’s perspective. What are they looking for and how would they phrase it, within a search engine query? If you can put yourself into the customer’s mind, you are half way there.
      The rest of it is process, i.e. creating web pages which focus on keyword phrases.

  • Margi Ross posted an update 1 month ago

    HI Nigel, I’m thinking about my marketing plan and wondering how long to plan for within the current situation. I was thinking 6 months and wonder what your advice is. Thanks Margi

    • Hi Margi, I think that it is a good idea to have a longer term vision of where your enterprise is heading and how things will look when you arrive there. A typical time horizon for this would be 3 – 5 years.
      In terms of a Marketing Action plan, yes, 6 months sounds good. The MAP should contain commitment to tasks, i.e. writing blogs, social media…[Read more]

  • Margi Ross posted an update in the group Group logo of WebsitesWebsites 1 month, 1 week ago

    Hi Nigel, What advice would you give to someone starting to build their own website using Word Press. Thanks Margi

    • Hi Margi, I would begin with your marketing strategy and plan. All too often, people leap into website design without a clear understanding of where they are placed in the market, what their key messages are and how they are going to attract and keep customers.
      With regards to WordPress try and use as few plugins as possible (see my recent…[Read more]

  • Margi Ross posted an update in the group Group logo of Professional SellingProfessional Selling 1 month, 1 week ago

    Hi Nigel, What’s the best way to attract more customers? In what ways has this changed since covid? Thanks Margi

    • Hi Margi, Thank you for asking this and here is some feedback for you.
      With regards to customer attraction:
      * Think deeply about your customers and their needs
      * What is their situation? What are their needs?
      * Put together useful and relevant services that will help them
      * Think on a bigger scale, with regards to ‘getting the word out’
      * For…[Read more]

  • Margi Ross posted a new activity comment 1 month, 1 week ago

    Thanks, that’s so helpful.

  • Margi Ross posted an update in the group Group logo of PromotionPromotion 1 month, 1 week ago

    Hi Nigel, Can you give me some advice as to the best way to approach PR. Thanks Margi

    • Hi Margi, The first step is to build a media list, ideally within your CRM (database). Think local, regional, national and special interest in terms of media segments.
      The next step is to create a series of press releases – which connect what you do with an interesting news twist.
      Here are some story ideas for press releases:
      * Announce a tie in…[Read more]

  • Margi Ross posted an update in the group Group logo of WebsitesWebsites 1 month, 1 week ago

    Hi Nigel, What’s the best way to approach making a video for my web site? Thanks Margi

    • Start with a DIY approach, Margi.
      I suggest that you Mind Map the key points that you want to get across.
      Position the Mind Map so that you see it during filming.
      Experiment with filming short clips using your smartphone.
      You should be able to email these to yourself, which will mean that the files can be transferred to, say, Youtube.

    • Thanks, that’s so helpful.

  • Margi Ross posted a new activity comment 1 month, 3 weeks ago

    Thanks Nigel, just had a look, will do.

  • Margi Ross posted an update 1 month, 3 weeks ago

    Hi Nigel, Thanks for the course on Wednesday. Please can you remind me of the way I can share my blogs throughout all social media.
    Thanks Margi

  • Margi Ross posted a new activity comment 3 months, 1 week ago

    Thanks, that’s a really important think to know.

  • Margi Ross posted an update in the group Group logo of The Marketing CompassThe Marketing Compass 3 months, 1 week ago

    Hi Nigel, What’s the most important thing to remember when running a course using Zoom, or participating in a course? We’re all taking the leap! Thanks Margi

    • Hi Margi, The most important thing that I have learnt is that, as the presenter, you need to use your voice effectively. There is either limited body language, or, in my case, none at all as I use screen sharing and audio only. Trainers make good Zoom presenters! 🙂

    • Thanks, that’s a really important think to know.

  • Margi Ross posted a new activity comment 3 months, 2 weeks ago

    Thanks Nigel, It’s so good to be reminded of this fact!

  • Margi Ross posted an update in the group Group logo of PromotionPromotion 4 months ago

    HI Nigel, Thanks so much for the video course. You’ve given me the information I needed to make the videos I need and saved me lots of time researching the choices and the latest info. Best Wishes Margi

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