davidsmestratgy

  • davidsmestratgy posted a new activity comment 4 days, 6 hours ago

    Many thanks Nigel. I have tweaked the article a little.

    It is at http://smestrategies.co.uk/are-you-hoping-for-the-right-things-in-2021/

    if you wanted to Tweet it.

    Many thanks. David

  • davidsmestratgy posted an update in the group Group logo of CopywritingCopywriting 1 week, 1 day ago

    Dear Nigel

    I have written this new year blog. I would be very grateful for some feedback on it.

    One specific question about its style, I have intentionally referred quite a lot in the blog (but not exclusively) to “you”. Does it read OK in this regard?

    Many thanks.

    David

    DRAFT BLOG

    NEW YEAR – JANUARY 2021

    6 Jan 21

    Are you hoping for t…[Read more]

  • davidsmestratgy posted an update in the group Group logo of SEOSEO 3 weeks, 2 days ago

    Dear Nigel

    I am working with a client who has a new good website and is thinking of using Google Ads to generate business. The client works in a fairly specific area and is therefore not competing as a generalist in a very crowded market place.

    When do you think Google Ads are worth doing and when do you think they are not really worthwhile? If…[Read more]

    • I think that there is a strong argument for advertising products and a weaker argument for advertising services. The challenge with advertising is that you have to keep paying for it, month in month out.
      If you client is going to advertise in this way, I suggest that a limited budget is set. Tests can then be run using a number of different ads…[Read more]

  • davidsmestratgy posted an update in the group Group logo of PromotionPromotion 1 month, 4 weeks ago

    Hi Nigel,

    I work in professional services as an ‘accountant, tax adviser and business mentor’.

    • Should I price by the hour or by project?

    • How do I get clients for whom I am their tax agent to see value in what I do, when often they see filing their tax return is an unwanted chore of no value to them?!

    Thanks.

    David

    • Hi David, I would go with the project approach. I have tried hourly billing and I found that it took quite a bit of time to record everything that I was doing for the client. What is more, it can hold up the conversation – if they can ‘hear the clock ticking’.
      I like your second question. 🙂 I think that you need to educate them. You could do…[Read more]

  • davidsmestratgy posted an update in the group Group logo of PromotionPromotion 2 months, 2 weeks ago

    Hello Nigel

    What three things did you wish you had known 30 years ago when you started out?

    Thnak you.

    David

  • davidsmestratgy posted an update in the group Group logo of PromotionPromotion 3 months, 2 weeks ago

    Evening Nigel,

    Do you have some suggestions please as to the different ways of getting maximum media coverage?

    Many thanks.

    David

    • Following our discussion, once you start to receive media coverage, I suggest that you have a separate web page for this.
      It could be called Media, or PR.
      When a piece of editorial appears, add this to the top of the list in the above mentioned page. Include the media title and the appearance date.
      Link to the relevant website (i.e. Financial…[Read more]

  • Evening Nigel

    A follow up question to Patreon. My client is suggesting two tiers at say £5 per month and £15 per month. Psychologically, should though we have three levels at say £2, £5 and £15 with the expectation that people will opt for the middle one? What is the wisdom on this one?

    Thank you.

    David

    • Interesting question, David. One school of thought says: keep it simple.
      On this basis, 2 options sounds good.
      Think of McDonald’s: ‘Would you like to supersize?’
      This is a straightforward binary decision.
      The next step offers 3 options.
      Online, this is often: Free | Inexpensive | Premium
      The free option can bring many more customers on…[Read more]

  • davidsmestratgy posted a new activity comment 4 months ago

    Thank you Nigel!

  • davidsmestratgy posted a new activity comment 4 months ago

    Thanks Nigel – you make it sound so simple! lol

  • davidsmestratgy posted a new activity comment 4 months ago

    Thnaks Nigel – I like the point you make about having a real custoner in mind. That is such a useful tip.

  • davidsmestratgy posted an update in the group Group logo of WebsitesWebsites 4 months ago

    Afternoon Nigel

    A client is about to launch a series of monthly podcasts on the ‘Meaningful Life’. He will do so using the Patreon.com platform.

    I am drafting the content for his Patreon page and also drafting a landing page (which will also be a page in his main existing website) for him.

    What is the key messaging I should include in the Pat…[Read more]

    • Hi David, Patreon https://www.patreon.com is an interesting platform that I have previously looked at. I think that the copy needs to be engaging, conversational and relaxed. I suggest that you click around the site and read quite a bit of their content in order to absorb their style.
      Use outbound anchor text links to FB etc.
      With regards to…[Read more]

    • Thank you Nigel!

  • davidsmestratgy posted an update in the group Group logo of Professional SellingProfessional Selling 4 months ago

    Hi Nigel

    What are the key steps in an effective email marketing strategy? What are the mistakes to avoid in implementing it?

    Many thanks.

    David

    • * I have found that building your own list, a subscriber at a time, works well
      * Use a well known platform such as MailChimp, as it connects to everything
      * Ensure that you have your signup form on every page of your website
      * Display your Privacy Policy clearly
      * Send out regular campaigns (at least once per month)
      * Write useful, interesting and…[Read more]

    • Thanks Nigel – you make it sound so simple! lol

  • davidsmestratgy posted a new activity comment 4 months ago

    Thank you Nigel.

  • davidsmestratgy posted an update in the group Group logo of CopywritingCopywriting 4 months ago

    Hi Nigel

    We know that copywriting is an art.

    (a) What are the tricks and pitfalls in writing engaging quality material that people actual want to read?!

    (b) What are the suggested lengths for differerent sorts of articles?

    (c) Is there a suggested frequency for publishing articles?

    Thank you.

    David

    • Hi David, Be authentic when you write. Use short sentences. Include precise figures. Tell stories. Be useful and helpful. Share your knowledge. Write your copy with a real customer in mind and make it conversational.
      A blog can be 350 words and up. A case study can be 600 words. A technical article can be in the order of 800 words, although longer…[Read more]

    • Thnaks Nigel – I like the point you make about having a real custoner in mind. That is such a useful tip.

  • davidsmestratgy posted a new activity comment 4 months ago

    Hi Walter!

    It seems to me that marketing is as much about ‘matchmaking’ as anything else! ie linking up a customer with needs to someone/a business who meets those needs. The more specific we can be about both the customer and also the business the better. The ‘customer need’ AND also the ‘service provided’ might not be as obvious as we assume.…[Read more]

  • davidsmestratgy posted an update in the group Group logo of SEOSEO 4 months ago

    Hi Nigel

    A SEO question – What are the practical (ie nitty gritty) things to do when drafting and posting a blog on a WordPress website, adding it to LinkedIn and Twitter etc for maximum SEO effect? What are the things do in the back-end of WordPress to maximise SEO effectiveness? Do you recommend any specific WordPress plug-ins?

    Thank you.

    David

    • Focus on a single keyword phrase for each blog.
      Ensure that the phrase is in the URL, Headline (wrapped in H1 tags) and the Title Tag. WordPress does this for you automatically.
      Include the phrase in the first sentence of your text and repeat it a few times in the bodycopy.
      Within social media, include the exact SEO phrase.
      Within WordPress, use…[Read more]

    • Thank you Nigel.

  • davidsmestratgy posted a new activity comment 4 months ago

    Many thanks Nigel.
    Can you say more about what promotional mix plesae?

  • Hi Nigel
    I have a new client who has a simple business plan but no marketing strategy. He is short of time and resources. What would you say are the essentials to include in a simple marketing strategy?
    Thank you.
    David

  • davidsmestratgy posted a new activity comment 7 months ago

    Thank you Nigel – I will do so!
    David

  • davidsmestratgy posted an update in the group Group logo of Professional SellingProfessional Selling 7 months ago

    Morning Nigel

    I have had an enquiry from a potential tax client for a modest piece of work. He found me via a google search. I am thinking of the marketing aspect of my proposal. Is a proposal in the body of an email OK for instance? How far should I push myself? I will send it by email to you.

    Thanks.

    David

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