David Willis

  • David Willis posted a new activity comment 2 weeks ago

    That’s awful, it’s so important to consider how you might recover your systems in case of an attack – good job getting them back up and running, it’s a worry, and is best reviewed periodically.

  • David Willis posted an update in the group Group logo of PromotionPromotion 2 weeks ago

    The Chiltern Tourism Network (CTN) is a useful organisation to be involved with, well it is if you conduct your business in the Chilterns and your business is broadly in the tourism sector. I teach in the woods, and as such provide a draw fore those who might like to get out in nature. The relationship with the CTN is mutually beneficial, they…[Read more]

    • Thank you for sharing this, David. Yes, I agree with you that there are always relevant organisations that are well worthwhile joining. Some provide support, whilst others provide training and events.

  • David Willis posted a new activity comment 3 months, 2 weeks ago

    Observation – I was somewhat sceptical about Facebook business pages, well for anyone who may feel their audience could be receptive to following your posts, it may not come as a shock that things start to happen when you have an audience of sufficient size! And for me that was 1000+ likes / followers. It’s taken quite a while to get there, and…[Read more]

  • Marketing Mondays – I’m working on creating this habit, and it’s working quite well. I’m often working in the woods over a weekend, so a day in the office is fine; emails sent to the weekends participants with a few things of note about what they did and where they can find out more, being happy to answer any questions they may have, links to futu…[Read more]

  • David Willis posted a new activity comment 4 months, 2 weeks ago

    Thanks Nigel, yes I was thinking that the review sites (TripAdvisor, Google and Facebook, etc) should perhaps be seen as an attraction device / channel, sending visitors to another site didn’t sit well. There is also the added complication of controlling the format of the third-party managed review (making it look nice and consistent!). Now to…[Read more]

  • David Willis posted an update in the group Group logo of WebsitesWebsites 4 months, 2 weeks ago

    Including reviews within your website – is anyone doing this? Obviously one can cut and paste a review and / or put link references into reviews on TripAdvisor, Google and Facebook, etc (yes, do this). But what about making them dynamic – any experience of plugins for WordPress? Pros and cons of keeping visitors within the website vs. directing…[Read more]

    • Hi David, Yes, I think that customer reviews are very important. So much so, in fact, that I think that they warrant a separate page (or more than one page if you have different market segments) within your website.
      Testimonials should be also scattered around the site. The WordPress Gutenberg quote block can be used for this:…[Read more]

    • Thanks Nigel, yes I was thinking that the review sites (TripAdvisor, Google and Facebook, etc) should perhaps be seen as an attraction device / channel, sending visitors to another site didn’t sit well. There is also the added complication of controlling the format of the third-party managed review (making it look nice and consistent!). Now to…[Read more]

  • David Willis posted a new activity comment 4 months, 2 weeks ago

    Yes. Have you whittled a spoon? Would you like to sit by a campfire? Have you spent the night sleeping in a woodland? (sometimes things just click – thank you Nigel)

  • David Willis posted a new activity comment 4 months, 2 weeks ago

    Interesting William, we might know we can scan a QR with our phone – but do we need to use a QR reader app, is it built into the camera on Android and Apple? I don’t know, perhaps others don’t either! I haven’t scanned a QR in years, so I thought I’d pick up one of the many pieces of marketing collateral in my office / home, and I couldn’t find…[Read more]

  • David Willis posted a new activity comment 4 months, 2 weeks ago

    Fab copy – perhaps with “smartphone” woven into the Estate Agency copy “for impactful engagement” (or similar benefit)

  • David Willis posted a new activity comment 5 months ago

    Cool ideas – It certainly demonstrated that what may seem like a long dormant customer, they are in fact still interested, and persistence pays off even after 10 years! And yes, time to dust off a few ideas for productised services and a few more personal communications. Thank you Nigel

  • David Willis posted an update in the group Group logo of Strategy and PlanningStrategy and Planning 5 months ago

    It was great to welcome a customer back, it had been 10 years since they last attended one of woodland experiences! They did say it wouldn’t be so long next time, but the question is what could I have done to have welcomed them sooner? And yes, rather embarrassingly they receive my Mailchimp newsletter and have a 91% open rate!!

    • Thanks for sharing this and here are some ideas for you, David.
      * As I know you know, there are over 300 ways to promote your enterprise. 🙂
      * As well as using Mailchimp, how about sending 1:1 emails to previous clients, using Gmail or Outlook? This would enable you to personalise these emails to a greater extent.
      * For higher spending clients,…[Read more]

    • Cool ideas – It certainly demonstrated that what may seem like a long dormant customer, they are in fact still interested, and persistence pays off even after 10 years! And yes, time to dust off a few ideas for productised services and a few more personal communications. Thank you Nigel

  • David Willis posted a new activity comment 6 months ago

    Sage advice – perhaps along with a source indicator, flags or categorisation that provide for selection criteria e.g. what they purchased, showed an interest, spoke about, location, consumer and / or business sector etc.

  • David Willis posted an update 6 months ago

    Wondering about that Henry Ford quote “Stopping advertising to save money is like stopping your watch to save time.” ~ Henry Ford are the lines more blurred now between advertising and promotion, and how we choose to spend our money and / or time? http://www.twitter.com/nigeltemple/status/1491046828078678016

    • Interesting point, David. I think that in Henry Ford’s day, there were fewer forms of promotion. What is more, he had products to sell. In general terms, products and advertising tend to be a good combination (i.e. toothpaste, TV sets, cars + TV advertising).
      Mr Ford was a bold businessperson who was not afraid to invest in advertising. He…[Read more]

  • David Willis posted a new activity comment 6 months ago

    Thank you

  • David Willis posted a new activity comment 7 months, 1 week ago

    Thanks Nigel, I like the “How can I position my business so that it resonates with the people that I enjoy working with” this is what I try to keep in mind with marketing messages / social media. Google generated demographics indicate a younger audience around 30’s with equal male / female, this fits the profile for my Family Bushcraft – Nature…[Read more]

  • Looking forward to the “Customer Journey Workshop” next week with Nigel. A perfect customer would be someone who enjoys returning from time-to-time, with a little help from me they find their primal skills reawakened, they appreciate the slowing down and noticing more in nature. And they share stories with their friends and family, who are…[Read more]

    • Hi David, Thank you for sharing this. Marketers sometimes talk about psychographic profiling (see the link below). This can provide insights into the reasons why consumers or business buyers make their purchasing decisions.
      Demographics (age, gender etc) doesn’t really tell us much about people. In an information rich and diverse society, we could…[Read more]

    • Thanks Nigel, I like the “How can I position my business so that it resonates with the people that I enjoy working with” this is what I try to keep in mind with marketing messages / social media. Google generated demographics indicate a younger audience around 30’s with equal male / female, this fits the profile for my Family Bushcraft – Nature…[Read more]

  • David Willis posted a new activity comment 10 months, 1 week ago

    It can be a challenge to decide how much to ‘give away’ almost a conflict of interest, but it appears that whilst you can give information away, most people still like to receive personal attention, be that a course, tuition, coaching or something else. Probably (actually), the page that has the most traction for me is “How to bake bread on a…[Read more]

  • David Willis posted a new activity comment 10 months, 1 week ago

    Yes, Nigel, if we don’t sow those seeds for the future, scattering them far and wide, then we can expect to go hungry occasionally!

  • Interesting how the more people you engage with, the more opportunities appear! Occasionally, it seems those opportunities are not always directly related to your recent communications, but from past messages and posts, those seeds awaiting the right time to spring into action, and then maybe, with a little nurturing up they pop, another…[Read more]

    • Thank you for sharing this, David and I have found exactly the same thing. It can take days, weeks, months or even years for it to be the right time for someone to react to your messages. The sowing part comes before the reaping part, doesn’t it?

    • Yes, Nigel, if we don’t sow those seeds for the future, scattering them far and wide, then we can expect to go hungry occasionally!

  • Fascinating – I don’t post much on Linkedin, but my recent post “Good morning, it’s so nice to be teaching and sleeping out in the woods again…” bucked past trends with just shy of 800 views and engagement too. Sometimes we need to refresh our perceptions, times they are a changing, and there’s a need for some reinvention!…[Read more]

    • Thank you for sharing this, David and I have just Liked your LinkedIn post. 🙂
      The copy is engaging and gentle. The video is perfect. I can see that you have responded to the comments. 10/10

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