David Willis

  • David Willis posted a new activity comment 1 week, 2 days ago

    Cautiously optimistic, it wasn’t long ago that I wondered if I had a viable business, but being flexible and spotting opportunities, and peoples desire to spend more time outdoors has certainly helped. The challenge with being flexible I find is the time it takes to decide how best to accommodate a client and does it fit with what I want to be…[Read more]

  • David Willis posted a new activity comment 2 weeks, 1 day ago

    Yes, it’s nice when the phone rings, I find that it’s often easier – currently, like you most enquires are via email, followed by FB, phone and Instagram. In the old world (months ago), I had things nicely scheduled, and could just direct enquiries to the relevant product page, but with events being more personal (one-to-one tuition, private…[Read more]

  • David Willis posted an update in the group Group logo of Social Media StrategySocial Media Strategy 2 weeks, 1 day ago

    It does seem however easy you make it for a potential customer to communicate with you, they manage to find another way (smile). Social media platforms, well they are key to my marketing, but it sure can be fun trying not to miss communications. I get most directed from my website, which arrive as an email, but I’ve just realised I’d missed a few…[Read more]

    • I know the feeling, David. For me, email is the key in that most sales enquiries arrive in that way. I do my best to keep an eye on the various social media platforms and all of the communications options that they have. Kind regards, Nigel. PS This morning, my phone rang with a sales enquiry. 🙂

    • Yes, it’s nice when the phone rings, I find that it’s often easier – currently, like you most enquires are via email, followed by FB, phone and Instagram. In the old world (months ago), I had things nicely scheduled, and could just direct enquiries to the relevant product page, but with events being more personal (one-to-one tuition, private…[Read more]

  • David Willis posted a new activity comment 2 weeks, 1 day ago

    I’m not a fan of stock images – I appreciate that my business is a very visual experience and so I’m not short of a photo or two, but I can’t help feeling that spending the time to capture the special image you need to support your business, is time and investment well spent!

  • David Willis posted a new activity comment 1 month, 1 week ago

    @dkl I recall Nigel suggesting the use of tinypng.com to reduce the size of the image file in terms of MB, but not the size you see, important distinction perhaps. Oh, and it’s easy to use and works well – just upload images the download the reduced size ones. Thanks Nigel.

  • David Willis posted a new activity comment 1 month, 1 week ago

    Thank you – it certainly emphasises the need for the marketing plan to be a dynamic and working document, structuring it to focus on new opportunities and associated marketing intentions, keeping track of those things perhaps not currently relevant, whilst not missing them should they re-emerge later, and with new strategies and actions brought to…[Read more]

  • Nigel, with such a rapidly changing and uncertain world – do you have recommendations for how to keep marketing plans relevant and up to date, how to structure them perhaps, keep them relevant and apace with current events? Thanks

    • Thanks for asking this, David. I think that there should be a separate marketing plan (i.e. separate from the business plan). The plan is an opportunity to think about the big picture, market segments, positioning etc.
      The challenge is that we live in uncertain times (to say the least).
      Pandemic + Brexit + Recession for starters.
      It is difficult…[Read more]

    • Thank you – it certainly emphasises the need for the marketing plan to be a dynamic and working document, structuring it to focus on new opportunities and associated marketing intentions, keeping track of those things perhaps not currently relevant, whilst not missing them should they re-emerge later, and with new strategies and actions brought to…[Read more]

    • The marketing plan is all about principles and direction of travel. Opportunities, Likes, Comments, Shares, media reactions and even new digital marketing platforms keep appearing and we have to react.

  • David Willis posted a new activity comment 1 month, 2 weeks ago

    I use a link that does a Google search for “Bushcraft with David Willis” e.g. https://www.google.co.uk/search?hl=en&q=bushcraft+with+david+willis&cad=h this way will show my content and on the right hand side related content within Google including reviews

  • David Willis posted a new activity comment 1 month, 2 weeks ago

    Timing I’ve played with this a little and yes, certainly an early morning message seems to hit the mark, especially at weekends, but perhaps due to COVID, times have changed!

  • Customer reviews are so helpful – I always ask for reviews as part of my follow up email, along with a few gentle reminders about what they learnt. I provide links to reviews on Google, Facebook and Tripadvisor and it really does seem to work, I’m getting more enquiries. Do you use reviews as a way to promote your business?

  • David Willis posted a new activity comment 2 months ago

    An interesting question – I find change challenging, it’s nice to have a system for delivery of my services, and the disruption is not that welcome, but already I have seen that changing my offerings has generated interest and new business, and actually I’m enjoying these changes!

  • David Willis posted a new activity comment 2 months ago

    Yes, Nigel, it sure can be a long game, finding ways to get in front of your audience does help and it’s nice to appreciate past efforts paying off!

  • David Willis posted a new activity comment 2 months ago

    It’s good to have a range of options for engagement – some audiences are more receptive depending on the content! A very relevant questions in current times…

  • David Willis posted a new activity comment 2 months, 1 week ago

    My marketing machine is still ticking along, with enquires most days. Interesting feedback from recent participants, with their initial contact being via my campfire cookery at Love Food Festival 2018 and Guardian Best Guided Walks 2016!

  • David Willis posted a new activity comment 2 months, 3 weeks ago

    and he is there in front of his potential audience – that I feel makes a huge difference, so getting in front of those who may be interested or know those who could be, can have a big impact! Thank you Nigel.

  • David Willis posted a new activity comment 3 months, 2 weeks ago

    Thank you Nigel, great ideas as ever – will get on to this, there is a story and yes, perhaps some interest, and always a place by the campfire!

  • David Willis posted a new activity comment 3 months, 2 weeks ago

    Just three plugins in my website Contact Form 7, MailChimp and WooCommerce, keeping things simple seems to work…

  • David Willis posted a new activity comment 3 months, 2 weeks ago

    Agreed, I’ve increased my social media (FB, LI, Twitter and Instagram) to maintain engagement, I’ve done some soft-marketing, an invitation to a campfire conversation; a one-to-one to chat about life, business, hopes and dreams, plans for the future, or something else, all with no strings attached. It simply started as a way of opening up for…[Read more]

  • David Willis posted a new activity comment 6 months ago

    Yes, it’s certainly a good time to reflect on what we offer and how we position this for our prospective customers. These challenging times, will no doubt have an impact on decisions that we and our customers make, and what’s needed in both our personal and business lives going forward…

  • David Willis posted a new activity comment 7 months ago

    Well yes it might be and thank you Nigel (I’ll be in touch with an opportunity!!)

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