Exclusively for independent professionals and small business owners
Includes 1-2-1 marketing coaching with Nigel Temple
***** New! One month (great value) option *****
Imagine talking to a small business marketing expert about your marketing strategy, website and promotional techniques. Imagine getting detailed feedback and advice on your customer attraction processes and marketing systems. Imagine the impact that this could have on your business.
Do you want your enterprise to be more widely known, attract more customers and earn more money? If that’s a “Yes”, the Marketing Action Programme is for you. You can now work directly with Nigel for one month on the MAP programme, without any ongoing commitment, in order to turbo charge your marketing.
MAP (The Marketing Action Programme) is for independent professionals and small business owners. This programme will enable you to transform your marketing and customer attraction processes. Together, we will build strong foundations for your enterprise, using proven marketing systems. MAP includes one-to-one professional advice and personalised feedback on your marketing strategy and tactics.
Our turnover has increased substantially, since we started working with Nigel Temple on our marketing strategy and internet marketing activities.” – Steve Williams, MD, Hawkes Tree Services
“I am inundated with business – due to Nigel Temple’s advice. He said that this would happen and he was right. If you are searching for a marketing system that works, talk to Nigel.” – Helen Cooke, My Plus Consulting
By applying the MAP principles, you will have a stronger business. You will have more fun, a better work / life balance and greater success. You will benefit from a combination of one-to-one advice, ‘nudges’ and feedback on your marketing strategy and processes.
Stage 1. Marketing strategy
MAP begins by clarifying your marketing objectives. Successful business owners know where they are heading, which customer segments they are targeting and how to make their business stand out from the crowd. Strategic thinking helps to orientate your business and keep it on course, no matter what occurs during the journey.
Stage 2. Marketing plan
The next step is to create / review your marketing plan. This will help you to think everything through and to decide where to allocate time and resources. Your plan will include all of the key marketing elements, as well as your current marketing actions list. Nigel has taught marketing strategy for over 20 years and he will apply this experience to your business.
Stage 3. Laws of attraction
Why is it that certain businesses attract so many customers? During this stage, we will discuss the laws and processes of customer attraction, so that they can be built into your marketing system.
“Thank you for all the work you have done with me on our marketing strategy. I am delighted to recommend you.” – Graham Hill, MD Verbatim
Stage 4. Your website
Increasingly, marketing communication is becoming digital. Nigel will review your website and show you how to make it work harder for you. He will provide you with specific ideas / feedback to make it more effective. (He has taught internet marketing since 2000).
Stage 5. Promotion
Did you know that there are hundreds of ways to promote your products / services? They include printed matter, events, networking, PR, referrals, websites, SEO, social media and email marketing (to name just a few). Nigel will advise you on the most effective promotional techniques for your business. He served for 12 years as a Faculty Member / Course Director at CIM (the Chartered Institute of Marketing, Europe’s largest professional marketing body). During this time, he taught thousands of seminar delegates the many forms of promotion. Within the MAP programme, our initial focus is on free and low cost techniques.
Stage 6. Writing
Marketing communication is, to a large extent, all about the written word. Nigel will show you how to write compelling copy, which keeps the readers’ attention. His advice is based on his professional copywriting experience (he has been writing marketing words since 1983).
Stage 7. Take action
Regular marketing activity is one of the best investments you can make in your enterprise. We will build routines and processes into your business, so that it becomes a customer attraction machine.
Marketing doesn’t work if you keep turning it on and off. A core MAP element comprises marketing systems, which are woven into the fabric of your business.
Marketing meetings As soon as you register for the programme, we will arrange a one-to-one meeting (or telephone conversation) with small business marketing specialist, Nigel Temple. In addition to talking to Nigel, we will invite you to connect with other members of the MAP programme, in order to share and discuss the ideas and techniques. Therefore, you will have you own ‘Boardroom’ of like-minded business people to talk to / network with. They are going through the same programme as you are. Your ‘personal Boardroom’ adds considerable depth to the MAP journey.
The key elements include:
* One-to-one advice from Nigel Temple
* Creation / review of your marketing strategy and plan
* Review of your website and internet marketing
* Feedback of your marketing materials
* Specific advice on SEO, social media etc
(Nigel has 11,000+ Followers on Twitter & 1200+ connections on Linkedin)
* Feedback on your ‘marketing words’
* A series of Briefings for you to read
* Specific tasks for you to carry out (and nudges along the way)
* The ability to ask as many questions as you like
Nigel usually charges £497 +VAT for a one-off meeting. If you act quickly, you can work with him for one month for the same price. We will cover all of the key areas of the MAP programme. We will add an extra week to allow for the Christmas break. In addition, we will provide you with a voucher for £497, redeemable against a new website for your business, or the Six month MAP programme, if you register by December 15th 2011. This voucher is valid for an entire year.
The six month programme gives you more time to implement the ideas. It also includes a new website (or a second site) for your business at no additional charge, if you register by December 15th 2011.
A new website
Nigel has taught Internet Marketing for 11 years. He knows how to engage visitors when they arrive and how to encourage them to ‘take the next step’. Benefits include:
* A new website, designed with marketing effectiveness in mind
* CMS (Content Management System) + training
* The ability to change virtually any aspect of your website
* Easy uploading of images / embedding of videos
* Feedback on your marketing words / use of SEO keywords
* Open access to us throughout the website building process
* One year of website hosting
* Built-in marketing processes
You can have up to 20 pages within your new site and subsequently add as many as you wish (via your CMS).
Please note that non-standard functionality would incur an additional charge.
If you are not delighted with the MAP programme, you can request your money back at any time within 30 days of paying us.
For one-off payments, we accept payment by cheque, BACS or card. For subscription payments, we accept standing order or PayPal subscription payments.
One month – fee / payment options
Nigel usually charges £497 +VAT for a one-off meeting. If you act quickly, you can work with him for one month for the same price. If you register by December 15th, we will provide you with a voucher for £497, redeemable against a new website for your business, or the Six month MAP programme, at any time over the next year.
If you wish to pay by card, please click the button below, to make a secure online payment of £596.40 VAT inclusive. Please note that you don’t need a PayPal account. Alternatively, email Joanna and request an invoice, if you wish to pay by cheque or BACs.
Six months – fee / payment options
The fee for the Six month MAP programme is £2,982 +VAT.
Option 1.Six equal payments of £497 +VAT per month for 6 months.
Option 2.Twelve equal payments of £275 +VAT per month for 12 months.
Option 3.A discount of £482 if you wish to pay in advance (i.e. £2500 +VAT).
Click the button below, to pay for the six month programme in advance (£3000 inc VAT):
“As an entrepreneur or business owner you have to be excellent at low cost marketing. If you’re not you have a number of alternatives. You can spend hours searching the web & small fortunes on self help programmes looking for the silver bullet. Or you can enlist the cost effective help of Nigel Temple who not only advises on what you should do, but demonstrates the effectiveness of his methods by doing it all himself.”
– Dave Clarke, CEO NRG Business Networks
Numbers are strictly limited for this programme. If you wish to register / ask questions, please email Joanna, the MAP administrator or call her on 01628 773128. Or make a payment, using the appropriate buttons above, or request an invoice.
We wish you all the best with your business and your marketing.