Strategy and Planning

  • Nigel Temple posted an update in the group Group logo of Strategy and PlanningStrategy and Planning 2 weeks, 1 day ago

    What does your brand stand for? Which words would you associate with your brand? What do you want customers to think, when they see your brand?

  • Nigel Temple posted an update in the group Group logo of Strategy and PlanningStrategy and Planning 4 weeks, 1 day ago

    If you have any pricing questions, you are welcome to ask. This topic is on my mind, as I have been writing pricing articles recently, that have been requested by editors that I know.

    Are you planning on changing your pricing? Do you have a pricing strategy? Are you using pricing as part of your offer?

    I would be interested to hear your approach…[Read more]

  • Marketing is your enterprise, seen from the customer’s perspective.

  • davidsmestratgy posted an update in the group Group logo of Strategy and PlanningStrategy and Planning 2 months ago

    To mark the Queen’s Platinum Jubilee, I wrote this blog where I suggest that Her Majesty’s character of service is an example that all business leaders would do well to follow –

    What can the Platinum Jubilee teach businesses?

    David Eaton

  • It is better to have a plan, than not to have a plan at all. A concise marketing plan can help you to focus your resources and spend your time and money wisely.

    Do you have a marketing plan? If you do, how often do you refer to it? Do you find it to be helpful?

    The focus of your plan should be your customers and how you are going to keep the…[Read more]

  • If you educate your customers, you will get better results. Promotional campaigns that are primarily educational in nature, stand out from corporate advertising and pushy, sales based approaches.

    When someone is in the market to buy, they require information. The enterprises that excel at providing helpful information are better placed to get…[Read more]

  • Nigel Temple posted an update in the group Group logo of Strategy and PlanningStrategy and Planning 3 months ago

    A Marketing Action Plan (MAP) can help you to focus on the most productive marketing areas and initiatives.

    Think about your target market segments and how you are communicating with them.

    Within your MAP, include recurring tasks as well as thinking and planning time.

    It is important to generate awareness and to get your central message…[Read more]

  • Should you be a specialist or a generalist? Is it better to specialise in one area or should you be all things to all people?

    Many businesses choose the latter approach. For example, a web designer starts offering SEO services, followed by video production and then email marketing.

    “Perhaps we could offer general copywriting services,” they say…[Read more]

  • A/B split testing is a marketing technique that provides feedback on two or more versions of a product, service, advertisement, headline, email subject line, web page etc.

    The target market (or a subset of the market) is shown the versions. Their subsequent behaviour is tracked and measured.

    If you are going to spend time or money on marketing,…[Read more]

  • Marketing Mondays – I’m working on creating this habit, and it’s working quite well. I’m often working in the woods over a weekend, so a day in the office is fine; emails sent to the weekends participants with a few things of note about what they did and where they can find out more, being happy to answer any questions they may have, links to futu…[Read more]

  • My focus in terms of marketing time has varied quite a lot. The shape of the effort has changed over the last few years.

    • Prior to Covid, I spent a lot of time networking, much of which has been less productive than I had hoped. Some networking has though brought me clients.
    • Also, prior to Covid, I spent a fair bit of time writing blogs whi…[Read more]

    • Thanks for sharing this, David. Yes, I understand your point about networking. It is time consuming and somewhat haphazard. However, when I used to do it regularly, I also found some clients that way.
      I think that you should keep going with the blogs, partly because ‘Google loves a blogger’. 🙂
      I like your blog ‘long form’ opinion / thought pieces.…[Read more]

    • Thank you Nigel. I agree about LinkedIn. I am inundated with connection requests from salespeople with whom I have no connection at all!
      David

  • Ken posted an update in the group Group logo of Strategy and PlanningStrategy and Planning 4 months, 3 weeks ago

    anyone experience of this strategy? Have been working on Risk and Security for this digital world, and intensive experiences with customer work since last December, speaks strongly of going against the prevailing wisdoms and services. Disputing/challenging everything and bucking the trends looks to be the way forward. Any views on the risks and…[Read more]

  • A marketing plan can help you to clarify your marketing thinking. How can you reach your target market? Where should you focus your time and resources? What do you need to learn? These questions and many others can be answered when you have created your marketing plan.

  • David Willis posted an update in the group Group logo of Strategy and PlanningStrategy and Planning 5 months ago

    It was great to welcome a customer back, it had been 10 years since they last attended one of woodland experiences! They did say it wouldn’t be so long next time, but the question is what could I have done to have welcomed them sooner? And yes, rather embarrassingly they receive my Mailchimp newsletter and have a 91% open rate!!

    • Thanks for sharing this and here are some ideas for you, David.
      * As I know you know, there are over 300 ways to promote your enterprise. 🙂
      * As well as using Mailchimp, how about sending 1:1 emails to previous clients, using Gmail or Outlook? This would enable you to personalise these emails to a greater extent.
      * For higher spending clients,…[Read more]

    • Cool ideas – It certainly demonstrated that what may seem like a long dormant customer, they are in fact still interested, and persistence pays off even after 10 years! And yes, time to dust off a few ideas for productised services and a few more personal communications. Thank you Nigel

  • Nigel Temple posted an update in the group Group logo of Strategy and PlanningStrategy and Planning 6 months ago

    How much of your knowledge are you prepared to share for free?

  • I’m beginning a new enterprise, but my previous website is still up and running. Since I’m starting something with a new focus, should I be looking to remove the other site? It does at least verify one part of my cv for potential customers.
    Strategically is it a good idea to redo all profiles, remove other websites, etc to avoid confusing people…[Read more]

    • Many of us do several things, Bette. Personally, I think that it is fine to have several websites, for different services. As far as I can tell, it has done me no harm. Kind regards, Nigel PS Either via this thread or by email, by all means tell me what your new enterprise is. 🙂

    • Thanks, Nigel. But your activities are at least loosely related! As you know I had a good career in music and music education including two published books in those fields still available on Amazon. Then there’s Web Wordsmith. This is not related to either previous career, and I sense that in the UK people are suspicious of “Jacks/Jills of all trades”.

    • Point taken, Bette. I still think that you should retain the other website and complete it. You are a person of many talents with much to offer. What is more, one never knows what is going to work and what isn’t. The two sites will give you more options.

    • Thanks, Nigel. I think you’re right. No point pretending not to be me!

  • Nigel Temple posted an update in the group Group logo of Strategy and PlanningStrategy and Planning 7 months ago

    Success in marketing requires a considerable amount of organisation. Is this something that you are good at? Are you a naturally organised person? Do you have any tips to share with regards to this?

  • Margi Ross posted an update in the group Group logo of Strategy and PlanningStrategy and Planning 7 months ago

    I’m adopting the idea of offering 15 minute or 30 minute conversations. I think it’s a great idea. Thanks Nigel.

    • It is a pleasure, Margi and thank you for letting me know. I hope that the idea works well for you. 🙂

  • Nigel Temple posted an update in the group Group logo of Strategy and PlanningStrategy and Planning 7 months ago

    You can either do your own marketing, or outsource it. For most enterprises, the answer is to do a bit of both. The questions include:
    * Which marketing activities should you do yourself?
    * What should be outsourced?
    * What is working and what isn’t?
    With regards to the items that you are doing yourself (or ‘in-house’, if you are lucky enough to…[Read more]

    • As a collective group, we have all set up google business accounts, which has increasing traffic, but no real business. The real traction has come from Bark.com for QR solutions inside design solutions.
      We also embark on a far larger collective journey using our ( and others ) linked in accounts to My Most Trusted which captures responses into…[Read more]

    • Hi William, thanks for sharing this. Do you have a written marketing plan that you have agreed with your colleagues? Another question is: who is doing the copywriting?

    • We have a list of milestones and we spend 2 hours a week going through them. So it’s written down within slack but more of a working agenda rather than a document

    • The very first campaign went out to Estate agents who have accepted our invites on LinkedIn. We will have 10 LinkedIn partners joining the invitation programme worldwide to start with. But each partner has their own business model as well. When all the newsletters are up and running, the newsletter copywriter will be the Partner that owns the…[Read more]

    • The first stats are 118 estate agents in UK. 48% accepted. 19% clicked through, 6 scanned QR codes within research document here https://qrco.de/bcOf1v

    • Can I just check that I have understood your service?
      I think that it is a ‘Subscription QR’ service.
      Taken from the Maltix website:
      * You get ongoing experience and help with your projects.
      * Professional landing pages you can change at any time.
      * Colour and Brand continuity from paper to digital.
      * PRO “Call to action” that you can change…[Read more]

    • You got it Nigel!
      The other addition is the choice of landing pages to achieve different objectives. From V cards, to social media pages, business pages, customer feed back, geo reporting phone specific pdf, mp3 and a whole lot more. Then in combination with Smart Form pages we can connect to payment gateways, digital signatures and integrate with…[Read more]

    • Thanks, William. The challenge is that this is all quite technical. I have a feeling that quite a few people will struggle to ‘get it’. I think that it would help to focus on what you deliver and the benefits therein. Do you have an explainer video, by the way?

    • We have tried explainer videos, but have taken a step back to explain the egg, not the chicken. So our campaign is based on a free QR demo and discounted VCards and the benefits. I plan to use a Property for sale sign which is 90% QR with call to actions and try and stay away from the tech. On the train to Southampton, internet fantastic !

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