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Copywriting – using the word ‘you’

By Nigel TempleCopywriting

Use the word ‘You’ as much as possible; don’t use the words ‘I’, ‘Our’ or ‘We’ so often. A good test is to go through your copy and count the…

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May 14, 2019

SEO – Anchor text

By Nigel TempleCopywriting, Digital marketing, WebsitesNo Comments

Links within your own website are just as important as backlinks (i.e. links pointing from other websites to your site). Anchor text should be part of your SEO link building…

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June 22, 2019

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