Tag: social media

Facebook is by far the largest social network and on this basis, it is difficult to ignore as a marketing platform. At the time of writing, over two billion people log into Facebook every month. Millennials may be leaving, but older people are joining. About half of FB users say that they are 'always on Facebook'. The issues surrounding Facebook marketing include the time it takes to manage a FB account and keeping everything up-to-date. Here are some FB marketing tips: * Have a Facebook marketing strategy based on useful, interesting and relevant content * Create a Facebook page for your enterprise (for free); include your logo and a striking background image * Cover images need to look professional and your message needs to fit within the space available * Ensure that you fill in / make use of all of the available sections i.e. Services, Offers and Events * If you use MailChimp, integrate your MailChimp account with your FB account;...

A LinkedIn company page can be created for free and it adds to your credibility. If you created one some time ago, it would be a good idea to revisit it and check the contents and analytics. At the time of writing, there are over two million company pages within LinkedIn. When you hover over a members’ current / previous places of work, if there is an associated company page, you can click through to it. The company page includes a logo, a background image, a brief description of the enterprise and the number of employees who are on LinkedIn. If a company website address is included, you can click and go directly to their site. Company pages are a handy reference and buyers / new contacts will look and check you out. According to LinkedIn, 80% of their members want to connect with companies, in order to learn more about them and keep posted when they release news. A description of...