Tag: SEO

A 301 redirect is a permanent server redirect, i.e. a web page URL change of address. 301 redirects are typically used when relaunching a website, so that you can redirect visitors and search engines to the new pages. This can happen when you change your Content Management System (CMS). For example, if you change a website over to WordPress, the URL structure would be different to what you had previously. The 301 status code is an HTTP response. It means that a URL has moved permanently. Therefore 301 should only be used for permanent redirection....

Here is a glossary of SEO terms and jargon which includes marketing tips and advice. See also our Glossary of marketing terms and Glossary of copywriting terms. Created and researched by SEO consultant and trainer Nigel Temple. SEO is a complex subject and there is a considerable amount of terminology. This SEO glossary may help. 301 redirect: This is a permanent server redirect, i.e. a web page URL change of address. Typically used when relaunching a website, so that you can redirect visitors and search engines to the new pages. 404 or Not Found error message: The web page document could not be found, due to a broken link. (The server could be reached but it could not find the information requested). If your website visitors and the SEs encounter 404 messages they will not be impressed. Above the fold. The section of a web page that you can see without scrolling. Absolute link: A hyperlink that displays the full URL of the web page that is being linked...

SEO = Search Engine Optimisation = an ongoing strategy to make your web pages rank higher in Google, Bing and other search engines. A title tag is part of the meta data within a web page. Title tags help search engines to understand what the page is about. They are important as they are a Google Ranking Factor and they act as headlines when people read SERPs (Search Engine Results Pages, i.e. the pages delivered by Google when you search for something). Why are title tags important? Title tags are important because Google reads them. They are one of the 200 or so Google ranking factors. If you want your products or services to be found online, effective title tags will help you. Another way to see a title tag If you visit your website homepage, hover your mouse over a text area and right click with your mouse, a pop-up box should appear. One of the options should be:   View page source If you click on this option, a new browser window...

Google sees incoming links to your website as votes of confidence. They are a Google ranking factor. An inbound link = a hyperlink from another website which is pointing at your website. In general, the more inbound links you have, the better. 1. Gradually build incoming links to your website. Google doesn't like sudden 'spikes'. 2. Work manually (i.e. don't use bots / software programs / suspicious services from people you don't know). 3. Include keywords within the anchor text*, where appropriate. 4. The links should come from relevant websites. 5. The links should come from sites with high authority (i.e. credible websites). 6. Don't use paid links. 7. Don't use email spam to request links. 8. Do keep a meticulous record of your in-bound links. 9. Remember that links within your own website are important as well. 10. Do check from time to time that the links still work. See: https://www.brokenlinkcheck.com *Anchor text: The text within a hyperlink, i.e: www.nigeltemple.com or Nigel Temple marketing consultant...