Tag: measurement

You can set a KPI - Key Performance Indicator - for any aspect of marketing. A KPI is something that you can measure against an objective. Here are some marketing KPI examples that can be measured within a given time period (i.e. per month): Website KPIs *  New URLs added *  Website unique visitors (new versus returning) *  Website page views *  Average time on site *  Bounce rate Email marketing KPIs *  New subscribers *  Newsletter open rate *  Newsletter click-through rate *  Conversion rate (if appropriate) *  Subscriber engagement rating Social media KPIs *  Blogs written *  Facebook Likes, Comments, Shares, Friends added *  LinkedIn connections made + Likes, Comments, Shares *  Twitter followers gained + Likes., Comments, Shares Media relations KPIs *  Journalist conversations *  Press releases sent *  Articles placed *  Media interviews Customer KPIs *  Customers lost *  Customers retained *  New customers acquired *  Customer acquisition cost *  Customer lifetime value Bear in mind that there are over 300 promotional techniques and KPIs can be set for all of them....

Once you have set clear marketing objectives - you should decide on what you are going to measure within your marketing strategy and promotional campaigns. As the management guru Peter Drucker said: “What gets measured, gets done.” How do you know what’s working and what isn’t, if you don’t measure outputs and response rates? Here are some of the things you can think about, with regards to marketing metrics and measurement: Measuring marketing outputs Set targets for all 0f your marketing outputs, i.e. WEBSITE * Total number of indexed pages: initially, aim for 100 * Blog posts: number published per month + target wordcount * Unique Visitors per day / month * Bounce rate * Page impressions * Popular times of day to visit your website * Average time spent on site * Page views * Referral traffic i.e. traffic arriving from other websites * Backlinks NEWSLETTER * Subscribers, open rates, click through rates, bounce rates SOCIAL MEDIA * Twitter Followers, ReTweets and comments * Facebook connections, Likes and Follows * LinkedIn connections, conversations, meetings MEDIA RELATIONS * Number of media contacts *...