facebook Archives - The Marketing Compass

Facebook is by far the largest social network and on this basis, it is difficult to ignore as a marketing platform. At the time of writing, over two billion people log into Facebook every month. Millennials may be leaving, but older people are joining. About half of FB users say that they are 'always on Facebook'. The issues surrounding Facebook marketing include the time it takes to manage a FB account and keeping everything up-to-date. Here are some FB marketing tips: * Have a Facebook marketing strategy based on useful, interesting and relevant content * Create a Facebook page for your enterprise (for free); include your logo and a striking background image * Cover images need to look professional and your message needs to fit within the space available * Ensure that you fill in / make use of all of the available sections i.e. Services, Offers and Events * If you use MailChimp, integrate your MailChimp account with your FB account;...