Tag: branding

Building a brand is a central part of your marketing strategy and it should be included within your marketing plan. ► If your business is 'just you', then you are the brand. ► All enterprises should 'think brand'. ► All of your marketing activities affect your brand. ► Your brand is built on your values. Strong values create strong brands. “The art of marketing is largely the art of brand building. When something is not a brand, it will probably be viewed as a commodity. Then price is what counts. When price is the only thing that counts, the only winner is the low-cost producer.” ~ Dr Philip Kotler Values Values are the basis of branding. Here is a list of some of them: Authority, Change, Communication, Cooperation, Creativity, Excellence, Happiness, Health, Helpfulness, Imagination, Integrity, Knowledge, Leadership, Learning, Love, Positive thinking, Privacy, Professionalism, Security, Service, Teamwork, Trust, Value List your values and ensure that staff, suppliers and customers can find them. Brand qualities Successful brands display certain qualities. For example: * They are...