Website checklist
Here is a website checklist:
Objectives
* What is the primary objective for your website?
For example:
A. Brand awareness?
B. Credibility?
C. Customer engagement?
D. Sales enquiries?
E. Sales?
Market segments
* What is the primary target market segment for your website?
* Are there secondary target markets?
Structure
* Is the navigation bar logical?
* Is the navigation bar easy to understand?
Design
* Does the design look professional?
* Do the colours work well together?
* Is the same font used throughout the site?
* Does the design get in the way of understanding?
Branding
* Is there a consistent visual brand identity?
* Is your logo positioned in the upper left-hand corner of your homepage (and, ideally, every page)?
* Is there a favicon image?
SEO
* Do you have a keywords list?
* Are you using Title Tags?
* Do you have an in-bound link building strategy?
* Are you using anchor text links?
* Is there a Sitemap link in the footer area?
First-time website visitors
* Top of the homepage: is it clear what you do?
User experience
* Does the site load quickly? (Ideally, in less...