Encyclopedia

A 301 redirect is a permanent server redirect, i.e. a web page URL change of address. 301 redirects are typically used when relaunching a website, so that you can redirect visitors and search engines to the new pages. This can happen when you change your Content Management System (CMS). For example, if you change a website over to WordPress, the URL structure would be different to what you had previously. The 301 status code is an HTTP response. It means that a URL has moved permanently. Therefore 301 should only be used for permanent redirection....

Links within your own website are just as important as backlinks (i.e. links pointing from other websites to your site). Anchor text should be part of your SEO link building strategy. Anchor text is the text within a hyperlink. This is important, as the search engines analyse this. For example www.marketingcompass.co.uk …or… The Marketing Compass impartial marketing advice. Search engines examine anchor text, in order to figure out what the destination web page is about. They are doing their best to be helpful to the searcher. Think of it this way, Google would like to know as much as possible about the subject of the page to which the link points. Therefore, inserting keywords into anchor text helps search engines such as Google, Bing and Yahoo to do a better job. Have you noticed how Wikipedia uses anchor text? One topic leads to another and yet another. Wikipedia is at the top page 1 for millions of items and I have no doubt that its extensive...

Description Tags provide a concise description of a web page, within a Search Engine Results Page (SERP). If a Description tag is missing, the SERP result may show random wording drawn from the web page. Since 2009, Description tags have not counted as Google ranking factors. However, because they can make your search engine listing look better, they are important. To put it another way, well-written Description tags will help you to get more visitors to your website as they increase the chances of a click. When you search for something in Google, underneath the adverts (if there are any) you will see organic search engine rankings. The 'headline' of each result is generated by the Title Tag of the web page. The text underneath this is the Description Tag (if such as tag exists for that page). On this basis, the description tag text is like the body copy of an advertisement....

SEO = Search Engine Optimisation = an ongoing strategy to make your web pages rank higher in Google, Bing and other search engines. A title tag is part of the meta data within a web page. Title tags help search engines to understand what the page is about. They are important as they are a Google Ranking Factor and they act as headlines when people read SERPs (Search Engine Results Pages, i.e. the pages delivered by Google when you search for something). Why are title tags important? Title tags are important because Google reads them. They are one of the 200 or so Google ranking factors. If you want your products or services to be found online, effective title tags will help you. Another way to see a title tag If you visit your website homepage, hover your mouse over a text area and right click with your mouse, a pop-up box should appear. One of the options should be:   View page source If you click on this option, a new browser window...

Here is a free to use website backlink checker: https://www.thehoth.com/backlinks-checker...

SEO Expert analyses websites and provides tailored SEO improvement strategies. It is available via the paid for version of ChatGPT https://chat.openai.com/g/g-URU8tnZen-seo-expert...

Google sees incoming links to your website as votes of confidence. They are a Google ranking factor. An inbound link = a hyperlink from another website which is pointing at your website. In general, the more inbound links you have, the better. 1. Gradually build incoming links to your website. Google doesn't like sudden 'spikes'. 2. Work manually (i.e. don't use bots / software programs / suspicious services from people you don't know). 3. Include keywords within the anchor text*, where appropriate. 4. The links should come from relevant websites. 5. The links should come from sites with high authority (i.e. credible websites). 6. Don't use paid links. 7. Don't use email spam to request links. 8. Do keep a meticulous record of your in-bound links. 9. Remember that links within your own website are important as well. 10. Do check from time to time that the links still work. See: https://www.brokenlinkcheck.com *Anchor text: The text within a hyperlink, i.e: www.nigeltemple.com or Nigel Temple marketing consultant...