Encyclopedia

Getting up in front of an audience and demonstrating your knowledge is an effective way of generating brand awareness and attracting customers. You are seen as a subject expert. There may well be other subject experts in the room, however, you will win the lions share of any business that is forthcoming. Publicity can be generated before, during and after a public speaking event and full advantage should be taken of this opportunity. As soon as you have been engaged to speak, ensure that you fill in any forms or requests for information provided by the event organisers. You will need to supply professional standard photographs of yourself for print and internet use. I have found that event organisers are grateful if you offer to write a description of your presentation, prior to the event. Ensure that this is benefit loaded. In other words, tell prospective attendees why they should come along and listen to your presentation. Prior to the event, ask the organisers how...