Encyclopedia

MailChimp Automation is a free feature. Imagine having a marketing system which reacts automatically to customer behaviour. This is possible via MailChimp. MailChimp Automation (MA) combines the segmenting and scheduling tools. You can create event-based emails which are triggered by subscriber behaviour. This technology is known as ‘marketing automation’. If it is used intelligently and with discretion, it can attract customers, build your brand and generate sales. If it is overused, you may annoy customers and lose business. Within MA, you can create workflows and triggers which enable you to send a single email ('Welcome to our newsletter list') or a series of emails ('Here is the first part of the course that you requested.') An event could be, for example, a new subscription to your list. Or it could be a click within one of your campaigns. MC has included a number of workflows within the Automation section, in order to get you started. Alternatively, you can create your own customised...