Glossary of SEO terms
Here is a glossary of SEO terms and jargon which includes marketing tips and advice. See also our Glossary of marketing terms and Glossary of copywriting terms. Created and researched by SEO consultant and trainer Nigel Temple.
SEO is a complex subject and there is a considerable amount of terminology. This SEO glossary may help.
301 redirect: This is a permanent server redirect, i.e. a web page URL change of address. Typically used when relaunching a website, so that you can redirect visitors and search engines to the new pages.
404 or Not Found error message: The web page document could not be found, due to a broken link. (The server could be reached but it could not find the information requested). If your website visitors and the SEs encounter 404 messages they will not be impressed.
Above the fold. The section of a web page that you can see without scrolling.
Absolute link: A hyperlink that displays the full URL of the web page that is being linked...