Encyclopedia

Here is a glossary of marketing terms, which includes marketing tips. See also our Glossary of copywriting terms and Glossary of SEO terms as well as Pricing strategy. Researched and written by marketing consultant, trainer and author Nigel Temple. A/B split testing: Research regarding two versions of a product, service, advertisement, headline, web page etc whereby a consumer, buyer or website visitor is shown one version and their subsequent behaviour is tracked and measured. ABC1: A way of classifying consumers, created in the 1960s. Occupation is the key factor in determining social grade, which means IMHO that this system is outdated and of limited use within a 21st society. ABC1 = the middle classes.  See: http://en.wikipedia.org/wiki/NRS_social_grade Abandonment rate (e-commerce): The ratio of abandoned shopping carts to the number of completed (or initiated) transactions. Typically about 70%. Above the fold: The top part of a web page that is visible without scrolling down. Above the line: Advertising and other forms of mass media promotion. Account: A client...