Blogging
Blog is a contraction of ‘web log’.
A blog is an online journal.
It is chronological, so the most recent entry appears first.
There are many reasons why you should have a blog for your enterprise.
Here are seven of them:
1. Google likes to find blog within a website.
If the search engines notices that something has changed within your website (i.e. that you have uploaded a new blog entry), it makes them happy. Imagine being a crawler and visiting a website that never changes. You would probably think: how boring. You can keep their interest by blogging frequently.
2. Writing makes you think. Talking about your area of expertise is fine. Writing about it is another thing entirely. In order to write something which is worth reading, you really have to think about it, don't you?
3. Your blog can feed your newsletter. I have lost count of the number of business people who have said to me: “What can I...