Here is a free to use online PDF editor. You can use it to convert a PDF to a Word document. https://smallpdf.com/edit-pdf Here are all of the things that you…
If you have competitors, how do customers see you in relation to them? Whatever the answer, this is your market position. What do customers think you do? What do they…
Press release distribution services include: eNewsWire – Free press release distribution, UK focus. IssueWire – Post your first press release for free. openPR – Free press release distribution service (limited…
Here is a press release ideas checklist: Company news Company launch (new startup) Anniversary i.e. 10 years in business Expansion i.e. new markets, new branches etc Office or factory relocation…
Each press release should focus on a single story. The writing style should be factual. Avoid superlatives and ‘sales talk’. Here is a press release template: [RELEASE DATE] Press release:…
Getting up in front of an audience and demonstrating your knowledge is an effective way of generating brand awareness and attracting customers. You are seen as a subject expert. There…
Have you noticed that having visited certain websites, ads promoting products or services from that website follow you around the internet? This is called remarketing. You have probably seen ‘Accept…
A 301 redirect is a permanent server redirect, i.e. a web page URL change of address. 301 redirects are typically used when relaunching a website, so that you can redirect…
Links within your own website are just as important as backlinks (i.e. links pointing from other websites to your site). Anchor text should be part of your SEO link building…
Description Tags provide a concise description of a web page, within a Search Engine Results Page (SERP). If a Description tag is missing, the SERP result may show random wording…
SEO = Search Engine Optimisation = an ongoing strategy to make your web pages rank higher in Google, Bing and other search engines. A title tag is part of the…
Google sees incoming links to your website as votes of confidence. They are a Google ranking factor. An inbound link = a hyperlink from another website which is pointing at…
Ask customers to give you written feedback, i.e. by email. Display the nice things that they say about you throughout your promotional mix. Have a separate web page for testimonials….
Here is an article on how to register a trademark in the UK: https://entrepreneurhandbook.co.uk/trademark-registration-in-the-uk Here is a helpful Government page: https://www.gov.uk/guidance/trade-marks-manual/new-applications You can search for existing trademarks here: Search for…
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What is your USP (Unique Selling Proposition)? This was a term coined by Rosser Reeves, the copywriter who eventually ran the Ted Bates advertising agency in New York. Once you…
Videos engage people on a deeper level than reading text. Written web pages, blog entries, newsletters etc are all well and good, however, a video can help you to get…
Here is a website checklist: Objectives * What is the primary objective for your website? For example: A. Brand awareness? B. Credibility? C. Customer engagement? D. Sales enquiries? E. Sales? Market…