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PDF editor

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Here is a free to use online PDF editor. You can use it to convert a PDF to a Word document. https://smallpdf.com/edit-pdf Here are all of the things that you…

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Press release distribution

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Press release distribution services include: eNewsWire – Free press release distribution, UK focus. IssueWire – Post your first press release for free. openPR – Free press release distribution service (limited…

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Press release ideas

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Here is a press release ideas checklist: Company news Company launch (new startup) Anniversary i.e. 10 years in business Expansion i.e. new markets, new branches etc Office or factory relocation…

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Press release template

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Each press release should focus on a single story. The writing style should be factual. Avoid superlatives and ‘sales talk’. Here is a press release template: [RELEASE DATE] Press release:…

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Remarketing

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Have you noticed that having visited certain websites, ads promoting products or services from that website follow you around the internet? This is called remarketing. You have probably seen ‘Accept…

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SEO – Description Tags

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Description Tags provide a concise description of a web page, within a Search Engine Results Page (SERP). If a Description tag is missing, the SERP result may show random wording…

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Testimonials

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Ask customers to give you written feedback, i.e. by email. Display the nice things that they say about you throughout your promotional mix. Have a separate web page for testimonials….

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Trademarks

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Here is an article on how to register a trademark in the UK: https://entrepreneurhandbook.co.uk/trademark-registration-in-the-uk Here is a helpful Government page: https://www.gov.uk/guidance/trade-marks-manual/new-applications  You can search for existing trademarks here: Search for…

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Video marketing

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Videos engage people on a deeper level than reading text. Written web pages, blog entries, newsletters etc are all well and good, however, a video can help you to get…

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Website checklist

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Here is a website checklist: Objectives *  What is the primary objective for your website? For example: A. Brand awareness? B. Credibility? C. Customer engagement? D. Sales enquiries? E. Sales? Market…

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