Encyclopedia

IntoDNS checks DNS health and configuration. It also provides DNS and mail servers reporting. Suggestions are given to fix and improve problems: https://intodns.com Also try: https://www.whatsmydns.net...

Here is an example of a domain name:  bbc.co.uk Your website domain name can be your name (if you are a business owner), a company name, a brand name or an SEO phrase. You can purchase domain name variants, in order to stop the competition from getting hold of them. Google sells domains here: https://domains.google...

According to the GMX free email account website: Easy signup in a few steps Numerous benefits Watertight data security https://www.gmx.com/mail/create-email-address Please note that you have to provide your mobile phone number, however this appears to be standard practise. GMX says that it will only be used for password recovery and account related communications, however this is your decision....

Most people have at least one email address. Each day, when they start working, the first thing that most of them do is to check their emails. There are at least 300 promotional techniques and email marketing remains one of the most effective techniques. On this basis, it is important to have a clear enterprise wide email marketing strategy that includes objectives and measurement. As we move towards an increasingly compliance led business culture (see FusionComply) it is important to adopt an opt-in email marketing policy with regards to building a marketing email list. This can be done, for example by using a MailChimp signup form within websites. You will attract more subscribers if you do not ask for too much information within the signup form. Fashion brands typically only ask for an email address from new subscribers. However, if a first name is also requested, this will allow for personalisation within the email Subject line and body copy. Promote your newsletter widely, i.e....

Search for and copy and paste emojis: https://tools.picsart.com/text/emojis...

Empathy Styles Quick Quiz that members of the Marketing Compass can access to get their strong Empathy Styles scores. It only takes 5 minutes to answer 21 simple questions. You’ll get an instant email response with your strong scores, communication and relationship preferences. As well as how to deal with some of the other Styles which may be very different from your own. http://www.empathystyles.com/findoutyourstyles.php With thanks to Walter Blackburn from Presenting Success....

Here are 10 tips for your exhibition stand. Have easy to read, short copy on display panels. Use movement to catch attention. Have plenty of printed handouts and business cards. Keep smiling and talking to people. :) The purpose is to get contact details and ascertain at least one area of interest. Ask open questions. Get their contact details. Move onto the next person. Don't spend too long with anyone, as you will miss other people. Afterwards, send them a Calendly link and suggest a Zoom call to find out more. ...

Facebook is by far the largest social network and on this basis, it is difficult to ignore as a marketing platform. At the time of writing, over two billion people log into Facebook every month. Millennials may be leaving, but older people are joining. About half of FB users say that they are 'always on Facebook'. The issues surrounding Facebook marketing include the time it takes to manage a FB account and keeping everything up-to-date. Here are some FB marketing tips: * Have a Facebook marketing strategy based on useful, interesting and relevant content * Create a Facebook page for your enterprise (for free); include your logo and a striking background image * Cover images need to look professional and your message needs to fit within the space available * Ensure that you fill in / make use of all of the available sections i.e. Services, Offers and Events * If you use MailChimp, integrate your MailChimp account with your FB account;...

Formaloo enables you to create forms for free. They describe themselves as: Powerful no-code collaboration platform that enables you to build custom business applications, internal tools, and customer engagement tool. You can use it to create surveys, quizzes, customer portals, CRMs, HR portals and any other business apps without any code. https://www.formaloo.com...

Here is a glossary of copywriting terms, which includes writing tips and ideas. See also our Glossary of marketing terms and Glossary of SEO terms. Researched and written by marketing consultant, trainer and author Nigel Temple. A/B split testing: Writing two versions of an advertisement, headline, web page etc in order to ascertain which is the most effective. In my experience, discovering a better headline makes all the difference to response rates. Above the fold: The top part of a web page that is visible without scrolling down. Advertisement: Classic print ads contain a headline, body copy and a call to action. Advertorial: Paid for advertising space which looks (at first glance), like editorial i.e. written by a journalist. Advertorials should be marked clearly with the word ‘Advertisement’. AIDCA: (Sometimes known as AIDA). A marketing system commonly used in direct response copywriting: A = Attention (the headline). I = Interest (the product / service). D = Desire (an offer). C = Conviction...

Here is a glossary of marketing terms, which includes marketing tips. See also our Glossary of copywriting terms and Glossary of SEO terms as well as Pricing strategy. Researched and written by marketing consultant, trainer and author Nigel Temple. A/B split testing: Research regarding two versions of a product, service, advertisement, headline, web page etc whereby a consumer, buyer or website visitor is shown one version and their subsequent behaviour is tracked and measured. ABC1: A way of classifying consumers, created in the 1960s. Occupation is the key factor in determining social grade, which means IMHO that this system is outdated and of limited use within a 21st society. ABC1 = the middle classes.  See: http://en.wikipedia.org/wiki/NRS_social_grade Abandonment rate (e-commerce): The ratio of abandoned shopping carts to the number of completed (or initiated) transactions. Typically about 70%. Above the fold: The top part of a web page that is visible without scrolling down. Above the line: Advertising and other forms of mass media promotion. Account: A client...

Here is a glossary of SEO terms and jargon which includes marketing tips and advice. See also our Glossary of marketing terms and Glossary of copywriting terms. Created and researched by SEO consultant and trainer Nigel Temple. SEO is a complex subject and there is a considerable amount of terminology. This SEO glossary may help. 301 redirect: This is a permanent server redirect, i.e. a web page URL change of address. Typically used when relaunching a website, so that you can redirect visitors and search engines to the new pages. 404 or Not Found error message: The web page document could not be found, due to a broken link. (The server could be reached but it could not find the information requested). If your website visitors and the SEs encounter 404 messages they will not be impressed. Above the fold. The section of a web page that you can see without scrolling. Absolute link: A hyperlink that displays the full URL of the web page that is being linked...

Using Gravatar, you can add a single image of yourself and it will appear wherever you post, comment or interact online. It is linked to your email address. To find out more, visit: http://en.gravatar.com Gravatar is run by Automattic, the organisation behind WordPress....

HTML stands for Hyper Text Markup Language and it has been around since 1993. A conceptual knowledge of HMTL can help you to better understand the capabilities of websites and how they work. The benefits include the ability to fix problems within web pages and e-newsletter creation platforms such as MailChimp. HTML can be learnt, for free, via W3Schools. It is the most commonly used computer language used within websites. HTML provides a standardised approach for tagging text files in order to control and create fonts, colours and design within web pages. If you visit your website and right click with your mouse, a popup should appear. Choose 'View source' (or similar) and you should find that a new browser window opens up. You are looking at the HMTL for your website. If you are using a Windows computer, use 'Control + F' and search for 'Title'. This will show you the Title Tag for the web page (i.e your website home page). Bearing in...

Here is a free to use website where you can increase the size of a file, for example, if you need to use it for print: https://www3.lunapic.com/editor...

In-bound marketing gets customers to come to you. On this basis, it is a 'pull', not a 'push' model. When someone is looking to make a significant purchase, they require information. This can be provided by SEO optimised website pages, blog entries, landing pages as well as PDF documents, online videos, podcasts and social media content. Notice that all of these items are digital. Here is an example of an inbound marketing process. Imagine that a buyer thinks of something that they or their enterprise needs. They are quite likely to open their favourite search engine, perhaps on their mobile phone. They enter a short phrase and scan the first page of results. They click through to a web page and find some useful, relevant and interesting information being offered for free in exchange for contact information (in a compliance-driven world, it is important that permission is requested to keep in touch). The buyer wants the information and they trust the website. So they fill in the form and receive a PDF...

Instagram is a USA based photo and video sharing social media platform. It was launched in October 2010 and it is now owned by Facebook. Photos, images and videos can be uploaded via the app. Hashtags can be used to help users to find interesting content. Posts can be shared publicly, or with private followers. Users can browse other people's content or content from brands / companies. Tags, locations and trends can be used to find relevant content. You can Like, Comment or Share Instagram posts. Tip 1: If you haven't already done so, switch to a Professional (business) account. You can do this via Settings. You will then have access to stats and other benefits. Tip 2: Use Instagram stories to generate interest. See how well they are doing via your stats. Note that stories disappear after 24 hours, unless you add them to your profile as story highlights....

Here is a resource for registering an ISBN number for your book or books: Nielsen UK ISBN Store (nielsenisbnstore.com)...

It is a good idea to have a list of journalists that you keep in touch with. Ideally, this information should be stored within your CRM and each contact should be marked (flagged) as 'Media' so that you can find them easily. For each journalist, you need their first and last name; their job title; the media property (i.e. magazine) they write for; an email address; their Twitter handle; a landine and / or mobile telephone number; website address; and topics that they write about. Having compiled a list of journalists, the next step is to email them and introduce yourself and your enterprise. They key thing here is to think 'relevance'. Is your story relevant to this journalist? Why is this the case? For example, you could email the editor of your local newspaper mentioning that you live and work in the area. Or you could communicate with a trade magazine when you have an interesting case study that they might be interested...