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Gravatar

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Using Gravatar, you can add a single image of yourself and it will appear wherever you post, comment or interact online. It is linked to your email address. To find…

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Inbound marketing

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In-bound marketing gets customers to come to you. On this basis, it is a ‘pull’, not a ‘push’ model. When someone is looking to make a significant purchase, they require…

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Instagram

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Instagram is a USA based photo and video sharing social media platform. It was launched in October 2010 and it is now owned by Facebook. Photos, images and videos can…

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ISBNs

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Here is a resource for registering an ISBN number for your book or books: Nielsen UK ISBN Store (nielsenisbnstore.com)

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Journalists

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It is a good idea to have a list of journalists that you keep in touch with. Ideally, this information should be stored within your CRM and each contact should…

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Key messages

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What do you want people to remember about your enterprise? If you send out dozens of messages, it will be difficult for people to remember them. It is better to…

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Logo

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Your enterprise should have a logo. This does not have to be a complex design. When it is small, it should be easy to see and it should look crisp….

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MailChimp automation

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MailChimp Automation is a free feature. Imagine having a marketing system which reacts automatically to customer behaviour. This is possible via MailChimp. MailChimp Automation (MA) combines the segmenting and scheduling…

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Offer

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What is your marketing offer? If you have ever seen the CEO of a supermarket being interviewed, they are quite likely to talk about their offer to their customers. Supermarkets…

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