Facebook is by far the largest social network and on this basis, it is difficult to ignore as a marketing platform. At the time of writing, over two billion people…

Here is a glossary of copywriting terms, which includes writing tips and ideas. See also our Glossary of marketing terms and Glossary of SEO terms. Researched and written by marketing…

Here is a glossary of marketing terms, which includes marketing tips. See also our Glossary of copywriting terms and Glossary of SEO terms as well as Pricing strategy. Researched and written…

Here is a glossary of SEO terms and jargon which includes marketing tips and advice. See also our Glossary of marketing terms and Glossary of copywriting terms. Created and researched…

Using Gravatar, you can add a single image of yourself and it will appear wherever you post, comment or interact online. It is linked to your email address. To find…

HTML stands for Hyper Text Markup Language and it has been around since 1993. A conceptual knowledge of HMTL can help you to better understand the capabilities of websites and…

In-bound marketing gets customers to come to you. On this basis, it is a ‘pull’, not a ‘push’ model. When someone is looking to make a significant purchase, they require…

Instagram is a USA based photo and video sharing social media platform. It was launched in October 2010 and it is now owned by Facebook. Photos, images and videos can…

Here is a resource for registering an ISBN number for your book or books: Nielsen UK ISBN Store (nielsenisbnstore.com)

It is a good idea to have a list of journalists that you keep in touch with. Ideally, this information should be stored within your CRM and each contact should…

What do you want people to remember about your enterprise? If you send out dozens of messages, it will be difficult for people to remember them. It is better to…

Try: https://trends.google.com  ..as this shows information from Google itself.

You can set a KPI – Key Performance Indicator – for any aspect of marketing. A KPI is something that you can measure against an objective. Here are some marketing…

A LinkedIn company page can be created for free and it adds to your credibility. If you created one some time ago, it would be a good idea to revisit…

Your enterprise should have a logo. This does not have to be a complex design. When it is small, it should be easy to see and it should look crisp….

MailChimp Automation is a free feature. Imagine having a marketing system which reacts automatically to customer behaviour. This is possible via MailChimp. MailChimp Automation (MA) combines the segmenting and scheduling…

Once you have set clear marketing objectives – you should decide on what you are going to measure within your marketing strategy and promotional campaigns. As the management guru Peter…

At any one time, most people have a number of needs. They need to eat. They need a new item of clothing. They need to get the train home. In…

What is your marketing offer? If you have ever seen the CEO of a supermarket being interviewed, they are quite likely to talk about their offer to their customers. Supermarkets…