Category: WordPress

A 301 redirect is a permanent server redirect, i.e. a web page URL change of address. 301 redirects are typically used when relaunching a website, so that you can redirect visitors and search engines to the new pages. This can happen when you change your Content Management System (CMS). For example, if you change a website over to WordPress, the URL structure would be different to what you had previously. The 301 status code is an HTTP response. It means that a URL has moved permanently. Therefore 301 should only be used for permanent redirection....

Here is a website checklist: Objectives *  What is the primary objective for your website? For example: A. Brand awareness? B. Credibility? C. Customer engagement? D. Sales enquiries? E. Sales? Market segments *  What is the primary target market segment for your website? *  Are there secondary target markets? Structure *  Is the navigation bar logical? *  Is the navigation bar easy to understand? Design *  Does the design look professional? *  Do the colours work well together? *  Is the same font used throughout the site? *  Does the design get in the way of understanding? Branding *  Is there a consistent visual brand identity? *  Is your logo positioned in the upper left-hand corner of your homepage (and, ideally, every page)? *  Is there a favicon image? SEO *  Do you have a keywords list? *  Are you using Title Tags? *  Do you have an in-bound link building strategy? *  Are you using anchor text links? *  Is there a Sitemap link in the footer area? First-time website visitors *  Top of the homepage: is it clear what you do? User experience *  Does the site load quickly? (Ideally, in less...

WordPress is free WordPress is a CMS (Content Management System) that enables you to add, alter and update the content within your website. The software is free and is available via www.wordpress.org however it is also available via numerous website hosting services. If you install WordPress within a hosting service, you will own your own website. WordPress is used by approximately 30% of the world's active websites. It is Open Source software and it is licensed under GPLv2. This allows WordPress to be updated on a continual basis by a substantial global community. WordPress was created in 2003 by Matt Mullenweg, an American web developer. The software is now managed by The WordPress Foundation, a charitable organisation. Users include Sony Music, The New Yorker, The Rolling Stones, Sweden's official website and The White House. The Marketing Compass website uses WordPress. Think of a website in terms of a human being. The skeleton equates to WordPress (inner structure), themes provide the clothing (look and feel), whilst plugins...