Category: Selling

Empathy Styles Quick Quiz that members of the Marketing Compass can access to get their strong Empathy Styles scores. It only takes 5 minutes to answer 21 simple questions. You’ll get an instant email response with your strong scores, communication and relationship preferences. As well as how to deal with some of the other Styles which may be very different from your own. http://www.empathystyles.com/findoutyourstyles.php With thanks to Walter Blackburn from Presenting Success....

A marketing case study is a form of social proof. It shows prospective customers that you can deliver. Here is a case study structure: * What did they have before? * Why did they decide to change? * How did they find you? * Why did they decide to buy from you? * What did they think of the product / service? * What benefits are they receiving? * What have they got to say about you? (Testimonial) * What are their plans for the future? A case study is a story, told in the sequence that it happened. Add some images to your case studies. * Produce a PDF version of the case study to send to prospective customers * Create a blog using the cleared copy (as it contains lots of keyword phrases) * Add a Testimonials page to your website and include case study testimonials there * Consider sending out a press release to your media list * Scatter testimonials throughout your website * Include case studies with proposals...

Ask customers to give you written feedback, i.e. by email. Display the nice things that they say about you throughout your promotional mix. Have a separate web page for testimonials. Testimonials are a form of 'social proof'. Use them liberally within sales proposals. If you sell to businesses, you will find that some client companies are not keen for you use their names. If that is the case, you could attribute the testimonial to (something like): 'Director from the construction industry' They are more believable than an enterprise telling you how great it is....

CRM stands for Customer Relationship Management.  It encompasses the entire customer journey including all of the interactions with the customer. These include brand awareness, enquiries, first purchase, ongoing purchases, handling any problems that may arise, contact management, customer loyalty and advocacy. There are many CRM software platforms that can help with these processes. The best CRM software solution is the one that you actually use. CRM benefits What are the benefits of having a CRM system? After all, what is wrong with having all of your contacts in Outlook, Excel etc? Here are the benefits of having your own CRM software: 1. It keeps all of your customers and contacts in one place. This means that you can find customers and their contact information. You can divide your contacts in ways that makes sense to your enterprise . You can then communicate with people with shared needs. 2. Your own CRM is the best phone directory you will ever have (on the assumption that you enjoy talking to...