The AIDCA copywriting model will help you to get better response: 1. Headline or opening line gets Attention 2. Product description generates Interest 3. The offer / proposition produces Desire 4. Guarantee /…
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Building a brand is a central part of your marketing strategy and it should be included within your marketing plan. ► If your business is ‘just you’, then you are…
Your entire website may revolve around e-commerce or you may have a section of your website devoted to selling products or packaged services. Writing about products within websites can be…
Use the word ‘You’ as much as possible; don’t use the words ‘I’, ‘Our’ or ‘We’ so often. A good test is to go through your copy and count the…
CRM stands for Customer Relationship Management. It encompasses the entire customer journey including all of the interactions with the customer. These include brand awareness, enquiries, first purchase, ongoing purchases, handling…
Customers can solve their problems by buying your products or services or those of your competitors. If you do not have direct competitors, there will be generic competition. The Bugatti La…
Most people have at least one email address. Each day, when they start working, the first thing that most of them do is to check their emails. There are at…
Facebook is by far the largest social network and on this basis, it is difficult to ignore as a marketing platform. At the time of writing, over two billion people…
Here is a glossary of copywriting terms, which includes writing tips and ideas. See also our Glossary of marketing terms and Glossary of SEO terms. Researched and written by marketing…
Here is a glossary of marketing terms, which includes marketing tips. See also our Glossary of copywriting terms and Glossary of SEO terms as well as Pricing strategy. Researched and written…
Here is a glossary of SEO terms and jargon which includes marketing tips and advice. See also our Glossary of marketing terms and Glossary of copywriting terms. Created and researched…
HTML stands for Hyper Text Markup Language and it has been around since 1993. A conceptual knowledge of HMTL can help you to better understand the capabilities of websites and…
In-bound marketing gets customers to come to you. On this basis, it is a ‘pull’, not a ‘push’ model. When someone is looking to make a significant purchase, they require…
It is a good idea to have a list of journalists that you keep in touch with. Ideally, this information should be stored within your CRM and each contact should…
You can set a KPI – Key Performance Indicator – for any aspect of marketing. A KPI is something that you can measure against an objective. Here are some marketing…
A LinkedIn company page can be created for free and it adds to your credibility. If you created one some time ago, it would be a good idea to revisit…
MailChimp Automation is a free feature. Imagine having a marketing system which reacts automatically to customer behaviour. This is possible via MailChimp. MailChimp Automation (MA) combines the segmenting and scheduling…
MailChimp now offers 4 pricing options: Free, Essentials, Standard, Premium. MailChimp Pro functionality is available within Premium and it is an add-on option to legacy pricing plans. The Premium pricing…