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A/B split testing

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A/B split testing is a marketing technique that provides feedback on two or more versions of a product, service, advertisement, headline, email subject line, web page etc. The target market…

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AIDCA copywriting model

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The AIDCA copywriting model will help you to get better response: 1. Headline or opening line gets Attention 2. Product or service description generates Interest 3. The offer / proposition produces Desire 4….

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Blogging

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Blog is a contraction of ‘web log’. A blog is an online journal. It is chronological, so the most recent entry appears first. There are many reasons why you should…

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Body copy – copywriting

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Body copy is a copywriting term. It denotes the main body of text within a marketing piece. For example, an advertisement has (1) a headline, (2) body copy and (3) a…

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Broken link checker

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Broken links within your website are bad news from an SEO and visitor’s perspective. Here is a free broken link checker that we have used for many years: https://www.brokenlinkcheck.com

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Button generator for websites

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Here is free to use website button generator: https://www.clickminded.com/button-generator You can specify the background colour, which, incidentally, should be green as research has shown that this is the most effective…

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Case studies

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A marketing case study is a form of social proof. It shows prospective customers that you can deliver. Here is a case study structure: * What did they have before?…

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Customer segmentation

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A customer segment = a group of people with shared needs. This is a core marketing principle. Notice that no mention is made of demographic information (B2C) or job titles…

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DNS checker

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IntoDNS checks DNS health and configuration. It also provides DNS and mail servers reporting. Suggestions are given to fix and improve problems: https://intodns.com Also try: https://www.whatsmydns.net

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Domain names

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Here is an example of a domain name:  bbc.co.uk Your website domain name can be your name (if you are a business owner), a company name, a brand name or…

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Empathy Styles Quick Quiz

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Empathy Styles Quick Quiz that members of the Marketing Compass can access to get their strong Empathy Styles scores. It only takes 5 minutes to answer 21 simple questions. You’ll…

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Exhibitions

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Here are 10 tips for your exhibition stand. Have easy to read, short copy on display panels. Use movement to catch attention. Have plenty of printed handouts and business cards….

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