A/B split testing is a marketing technique that provides feedback on two or more versions of a product, service, advertisement, headline, email subject line, web page etc. The target market…
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OTTER.AI Otter.ai https://otter.ai/home provides speech to text transcription and translation using Artificial Intelligence and machine learning. Its software, called Otter, shows captions for live speakers and generates written transcriptions of…
The AIDCA copywriting model will help you to get better response: 1. Headline or opening line gets Attention 2. Product or service description generates Interest 3. The offer / proposition produces Desire 4….
Body copy is a copywriting term. It denotes the main body of text within a marketing piece. For example, an advertisement has (1) a headline, (2) body copy and (3) a…
Building a brand is a central part of your marketing strategy and it should be included within your marketing plan. ► If your business is ‘just you’, then you are…
Broken links within your website are bad news from an SEO and visitor’s perspective. Here is a free broken link checker that we have used for many years: https://www.brokenlinkcheck.com
Here is free to use website button generator: https://www.clickminded.com/button-generator You can specify the background colour, which, incidentally, should be green as research has shown that this is the most effective…
A marketing case study is a form of social proof. It shows prospective customers that you can deliver. Here is a case study structure: * What did they have before?…
Your entire website may revolve around e-commerce or you may have a section of your website devoted to selling products or packaged services. Writing about products within websites can be…
Use the word ‘You’ as much as possible; don’t use the words ‘I’, ‘Our’ or ‘We’ so often. A good test is to go through your copy and count the…
CRM stands for Customer Relationship Management. It encompasses the entire customer journey including all of the interactions with the customer. These include brand awareness, enquiries, first purchase, ongoing purchases, handling…
A customer segment = a group of people with shared needs. This is a core marketing principle. Notice that no mention is made of demographic information (B2C) or job titles…
Customers can solve their problems by buying your products or services or those of your competitors. If you do not have direct competitors, there will be generic competition. It is…
IntoDNS checks DNS health and configuration. It also provides DNS and mail servers reporting. Suggestions are given to fix and improve problems: https://intodns.com Also try: https://www.whatsmydns.net
Here is an example of a domain name: bbc.co.uk Your website domain name can be your name (if you are a business owner), a company name, a brand name or…
Most people have at least one email address. Each day, when they start working, the first thing that most of them do is to check their emails. There are at…
Empathy Styles Quick Quiz that members of the Marketing Compass can access to get their strong Empathy Styles scores. It only takes 5 minutes to answer 21 simple questions. You’ll…
Here are 10 tips for your exhibition stand. Have easy to read, short copy on display panels. Use movement to catch attention. Have plenty of printed handouts and business cards….