A/B split testing is a marketing technique that provides feedback on two or more versions of a product, service, advertisement, headline, email subject line, web page etc. The target market…
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The AIDCA copywriting model will help you to get better response: 1. Headline or opening line gets Attention 2. Product or service description generates Interest 3. The offer / proposition produces Desire 4….
Body copy is a copywriting term. It denotes the main body of text within a marketing piece. For example, an advertisement has (1) a headline, (2) body copy and (3) a…
Building a brand is a central part of your marketing strategy and it should be included within your marketing plan. ► If your business is ‘just you’, then you are…
Here is free to use website button generator: https://www.clickminded.com/button-generator You can specify the background colour, which, incidentally, should be green as research has shown that this is the most effective…
A marketing case study is a form of social proof. It shows prospective customers that you can deliver. Here is a case study structure: * What did they have before?…
Your entire website may revolve around e-commerce or you may have a section of your website devoted to selling products or packaged services. Writing about products within websites can be…
Use the word ‘You’ as much as possible; don’t use the words ‘I’, ‘Our’ or ‘We’ so often. A good test is to go through your copy and count the…
CRM stands for Customer Relationship Management. It encompasses the entire customer journey including all of the interactions with the customer. These include brand awareness, enquiries, first purchase, ongoing purchases, handling…
A customer segment = a group of people with shared needs. This is a core marketing principle. Notice that no mention is made of demographic information (B2C) or job titles…
Customers can solve their problems by buying your products or services or those of your competitors. If you do not have direct competitors, there will be generic competition. It is…
IntoDNS checks DNS health and configuration. It also provides DNS and mail servers reporting. Suggestions are given to fix and improve problems: https://intodns.com
Most people have at least one email address. Each day, when they start working, the first thing that most of them do is to check their emails. There are at…
Facebook is by far the largest social network and on this basis, it is difficult to ignore as a marketing platform. At the time of writing, over two billion people…
Here is a glossary of copywriting terms, which includes writing tips and ideas. See also our Glossary of marketing terms and Glossary of SEO terms. Researched and written by marketing…
Here is a glossary of marketing terms, which includes marketing tips. See also our Glossary of copywriting terms and Glossary of SEO terms as well as Pricing strategy. Researched and written…
Here is a glossary of SEO terms and jargon which includes marketing tips and advice. See also our Glossary of marketing terms and Glossary of copywriting terms. Created and researched…
HTML stands for Hyper Text Markup Language and it has been around since 1993. A conceptual knowledge of HMTL can help you to better understand the capabilities of websites and…