Fortune 500 website designs analysed
First up I didn't write this article, it originates from Forrester Research - a US research company.
I found it interesting and maybe others will, with regards to how design features change quite quickly and evolve into good practice.
Ken
Parameter
2013
2014
Width
Average width in 2013 of 877 pixels
Average width of expanded to 1100 pixels (ranging between 922-1424px)
Logo
93% of fortune 500 companies had their logos in the top left corner
83.67% of fortune 500 companies had their logos in the top left corner, while rest in the centre of the screen
Tagline
27% of logos include a tagline or a slogan
By 2014, 34.69% of logos include a tagline or a slogan
Background
80% of websites use a primarily light background and colour scheme
91.84% of websites use a primarily light background and colour scheme
Search Box
87% of websites have a search field
83.67% of websites have a search field
Call To Action
47% of websites have a clear call-to-action button that takes users three seconds or less to see
42.86% of websites have a clear call-to-action...