All members - The Marketing Compass

Hostile Environments Awareness Training in Ukraine

February 24, 2023February 24, 2023 By AlistairHollington Comment Closed

We have been running Hostile Environments Awareness Training in Ukraine since late 2019, with a team leaving Kyiv in February of this year. However, we have had teams back in Ukraine running HEAT courses three times since then, the most recent finishing in early December. The content of our more typical HEAT courses [details here] were adapted to meet each specific client group’s needs, but also to reflect the current context of the war which changed and continues to change. Providing a synthetic environment in which people can safely rehearse their responses is what we do, but adaptions were required, not just because of the weather. Hostile environments awareness training in the snow, taken in Kyiv, Ukraine in December 2022. If 80% of war or war reporting is logistics, then you’ll understand that this has been a large part of each of these trips. Getting our team, and equipment, into and out of Ukraine presented some challenges, and the attributes of a good...

Blog within The Marketing Compass website

February 24, 2023February 24, 2023 By Joanna TempleNo Comments

You can now publish blogs within The Marketing Compass website. Link back to your website (good for your SEO). For a limited time, we will promote your blogs via our substantial social media network. You can blog about your business, events, products, services or customers. Or can you share some interesting information or resources.Standard WordPress blog functionality is available. Certain restrictions apply, i.e. nothing offensive etc. Click on ‘New article’ over on the right of the screen (viewable on a desktop / laptop). ...

Marketing coach

November 23, 2021November 23, 2021 By Nigel Temple Comment Closed

Marketing coach Are you are a small business owner or independent professional? Would it help to have a marketing coach? This would be a marketing professional who can provide impartial suggestions and ideas to improve your marketing knowledge and results.They would take the time to understand you and your business. They would ask you questions about your marketing, suggest options and nudge you to take action.The challenge with marketing is that it is important but not urgent. There is so much to do, when you are running your own enterprise, isn't there? You probably went into business because you saw an opportunity to provide products or services that you understand well. However, being a subject expert is insufficient for success. You also need to create awareness, enquiries and sales and this takes marketing knowledge and application.Nigel Temple created The Marketing Compass to address this need. You can join for free, create a profile and link back to your website (which will...

Protecting my Professional Career

November 15, 2021November 15, 2021 By Steve Couch Comment Closed

I have contributed Chapters on Leadership, Collaboration and Client Management to a new book Future-proof your Legal Career. Published in November 2021, the book is sub-titled 10 Core Areas of Professional Development. At the outset, I wanted to offer established lawyers fresh insights to address concerns about 'protecting my professional career'. What emerged is a combination of new research, practical experiences and thought-provoking Coaching Questions. This powerful mix is relevant to a wider audience of knowledge professionals looking to learn more about 'protecting my professional career'. 'It is crucial for professionals to keep all the elements of their career moving smoothly' I have liberally scattered Coaching Questions throughout my Chapters. These questions offer opportunities for personal reflection and discussion which often lead to powerful insights and self-discovery. The questions can have immediate benefit. You may also find greater value as you ponder your answers to the questions most relevant to you over time. You can also re-read the questions periodically as...

How to advance your legal career

November 8, 2021November 8, 2021 By Steve Couch Comment Closed

How to advance your legal career I have co-authored a new book entitled Future-proof Your Legal Career alongside fellow executive coaches and legal industry experts Clare Jones and Hannah Beko. We apply real-life, evidence-based coaching techniques and step-by-step practices to enhance the practice of mid and senior-level lawyers.In fast changing times, if you work in a law firm, have you asked yourself this question: how can I advance my legal career? Lawyers operate in a highly competitive world. They face unprecedented complexity, change and conflicting demands. As well as regulatory, legislative, economic and political uncertainty, other challenges include pricing pressures, technological advances and market innovation. From time to time, it is important to take a step back and look at the big picture. After all, if you spend all of your time on the battlefield, how can you see what is really going on and where the battle is heading? Professional development is of critical importance. The ambitious legal professional must develop their own competitive...

10 Tips to Achieve Your Goals

January 8, 2016 By Amanda BouchNo Comments

The start of a New Year is a time for new beginnings and traditionally a time to make a commitment to achieve a goal. How many people do you know who set goals and talk about big plans, but then they quietly let them slip? Do you find the New Year stimulates new thinking and you are excited by your goal, but when you get back to work and the day-to-day challenges, you find no time to pursue the goal? Have you set yourself goals for this year? How are you progressing? This year make your goals commitments you will achieve by following these 10 tips. Decide on something you really want, not something other people say you should do. Give this serious thought. Spend time visualising what it will be like when you have achieved your goal – does this excite you? If not, this is not the goal to strive for. Test your motivation to achieve this goal. On a scale of...

Your 2016 marketing strategy: 12 questions to ask yourself

December 31, 2015January 4, 2016 By Nigel TempleNo Comments

What is your 2016 marketing strategy? Here are 12 questions to ask yourself: 1. What is your offer to the marketplace? (This should be a simple sentence or two that anyone can understand). 2. What is the one key thing that you want customers to remember about your brand, next year? 3. Are you going to launch any new products / services in 2o16? (Hint: you can't keep selling the same old stuff forever, can you?) 4. Have you reviewed your pricing, for the year ahead? Should it go up, stay the same, or go down? 5. What is your digital marketing strategy for 2016? 6. What is your mobile marketing strategy for the year ahead? 7. How will you out-innovate your competitors, with regards to marketing, in the New Year? 8. Who is going to do the webcopywriting? ("The more you write, the more you sell.") Remember that writing for the web is different to writing for print. 9. Which social media platforms will you focus on, and why? 10....

How to write an eBook

September 14, 2015 By Jacqui-Hogan1 Comment

Who’s got a book they’d like to write, has an idea for a book or has even written some of it down? At every networking event I go to, I meet at least 2 or 3 people who have. So what’s stopping you? For some it’s uncertainty of what’s involved, for others it’s lack of time and for some it’s because they aren’t sure what to say. Here are some tips from my own experience of writing four books, with 2 more in the pipeline. An eBook is easier than a paper book no complicated layout needed, no page numbers etc. royalties are much better (up to 70% with Amazon!) Amazon in particular, will allow you to upload a plain old ordinary Word document An eBook doesn’t have to be very long My most successful book was only 16 pages! The most successful ebooks are quite short Start with Amazon Kindle Amazon makes it easy You can make a paper book later using their create space app Amazon will show what your book looks...

Open questions in sales conversations

September 11, 2015September 11, 2015 By Nigel TempleNo Comments

Different types of question generate different responses. For example, an open question cannot usually be answered with a “Yes” or a “No”. Open questions can be used to get people talking. Here is an extract from Telemarketing Results by Nigel Temple: Have you ever come across Rudyard Kipling's six honest serving men: ‘I keep six honest serving men (They taught me all I knew): their names are WHAT and WHY and WHEN and HOW and WHERE and WHO.’ Mind you, I feel sorry for poor old WHICH, who presumably was either burnt at the stake of knowledge or ran off with the Wizard. Incidentally, these questions can be prefixed with: ”It would be very helpful if you could tell me…” “I hope you can help me.” (Most human beings respond positively to a request for help) ”I was just wondering….” It goes without saying that the way in which you ask these types of questions will make all the difference to the conversation. It is best to form some rapport first. The customer...

Do you delegate?

September 1, 2015 By Jacqui-HoganNo Comments

It's late in the evening and you are still in the office fixing problems. Or, you took your mobile phone on holiday, even though your partner said 'no work this time darling or I'll leave you / go on my own next time / drop your phone in the swimming pool (you choose)'. You may like to think that you are the only person who can sort out the end of month figures or code that little fix. You haven't shared the way to do things because, let’s face it; no one can do quite like you do. Sounds familiar? For most of your career, you are praised and rewarded for being a supreme expert. You work hard, accumulating experience, and become totally confident in your ability to solve problems. Over time, you find that you are being passed over for promotion because you are so good at what you do; no one can imagine you doing anything else. YOU need to delegate! To delegate...