Y O U
MOTIVATION
Inner drive
How to stay in the positive
SUCCESS
Success principles
Time management
Is fear holding you back?
Sticktoitness
Habits
VISION
Creating a shareable vision of your future success
CREATIVITY
How to generate more ideas
Creative thinking techniques
How to overcome mental blocks
ACTION
Taking action / procrastination
S T R A T E G Y
BUSINESS MODEL
Selecting and building your business model
Specialist or generalist?
How to become a guru in your marketplace
MARKETING STRATEGY
Your marketing strategy
Do you have clear objectives?
Your written marketing plan
Creating marketing processes
POSITIONING
Positioning
How to work out your USP
Are you selling at the right price?
Repackaging your pricing
DIFFERENTIATION
Standing out from the crowd
BRAND
Understanding your brand
Your visual brand identity
C U S T O M E R
CUSTOMER FOCUS
A customer focused business
Customer segmentation
CRM software
The customer timeline
Dormant customers
Customer education
Testimonials and case studies
C O M M U N I C A T I O N
Interpersonal communication
Building business relationships
WRITING
Do you find writing a challenge?
How to improve your copywriting
How to get the writing done in the limited time available
P R O M O T I O N
How to attract more customers
Promotional categories
CATs (Customer Attraction Techniques)
Creating a promotional schedule
INTERNET MARKETING
Internet marketing strategy
WEBSITE
Website review
How to get the best out of WordPress
Packaging your professional knowledge
Webcopywriting
Why is blogging important?
Search Engine Optimisation (SEO)
How Google works
Keyword lists
EMAIL MARKETING
The secrets of email marketing success
How to attract more subscribers
Email copywriting tips
MailChimp training
Email marketing measurement
SOCIAL MEDIA
Social media strategy
What should you write about?
Blogging
Videos
Twitter
LinkedIn
Facebook
Google Plus
METRICS
Analysing your results
S E L L I N G
PROFESSIONAL SELLING
The sales journey
How to set sales targets
Getting in front of clients
How to build a sales pipeline
TELEMARKETING & USING THE PHONE
Overcoming nerves
The telemarketing process
Handling objections
CLOSING TECHNIQUES
Closing the sale