Fortune 500 website designs analysed

By February 12, 2015 Websites

First up I didn’t write this article, it originates from Forrester Research – a US research company.

I found it interesting and maybe others will, with regards to how design features change quite quickly and evolve into good practice.

Ken

 Parameter 2013 2014
Width Average width in 2013 of 877 pixels Average width of expanded to 1100 pixels (ranging between 922-1424px)
Logo 93% of fortune 500 companies had their logos in the top left corner 83.67% of fortune 500 companies had their logos in the top left corner, while rest in the centre of the screen
Tagline 27% of logos include a tagline or a slogan By 2014, 34.69% of logos include a tagline or a slogan
Background 80% of websites use a primarily light background and colour scheme 91.84% of websites use a primarily light background and colour scheme
Search Box 87% of websites have a search field 83.67% of websites have a search field
Call To Action 47% of websites have a clear call-to-action button that takes users three seconds or less to see 42.86% of websites have a clear call-to-action button that takes users three seconds or less to see
Blog / News 60% of companies feature the latest news and blog posts on their homepage 75.51% of companies feature the latest news and blog posts on their homepage
Contact Info Contact info was hard to find on 63% of Fortune-500 Companies Contact info was easy to find on 71.43% of Fortune-500 Companies
Newsletter More that 80% of companies don’t have a newsletter sign-up feature on their homepage. More that 91.84% of companies don’t have a newsletter sign-up feature on their homepage.
Social Media Only 11% of companies have social media links above the fold and 89% below. Only 12.24% of companies have social media links above the fold and 46.94% below, whereas 40.82% sites do not have links at all.
Content above the fold 63% 87.76%
Feature a scrolling content window of some kind 50% 61.22%
Use Favicon icons 70% 77.55%
Websites aren’t responsive 65.31%
Average loading time | Size of Homepage 6.5 sec. | 766kb 6.34 sec. | 1.6MB
Centered-approach navigation 93% 95.92%
Use high quality images 63% 44.9%