What’s your market size?

The question “what is your market size” sounds hard to answer for a small business.

It need not be, someone has probably done the work for you, its just a case of where to find it.

With my marine product range, http://www.rigtube.co.uk and http://www.hikingbench.com I sell to the dinghy racing sailor. I know there are a lot of sailing clubs around the country, but how many?

I looked on the Yachts and Yachting magazine (online version) and found a directory of sailing clubs together with a map of there locations. Click to view map:

http://www.rigtube.co.uk/images/Sailingclubs.jpg

Its likely, if you hunt in specialist magazines for your market sector you may well find something similar.

This is because a number of publishing groups publish most of the magazines. Market sector is very important to them and staff move between titles, so the framework used will be similar.

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