Sponsoring company updates within LinkedIn is a paid for service. The idea is to raise the visibility of your content within LinkedIn.
Sponsored Updates enable you to deliver your content into the homepage feed (‘timeline’) of members, even if they are not Following your company.
This process enables you to bring interesting content (i.e. blog posts, articles, slideshows, whitepapers and videos) to a wider audience. You can target Sponsored Updates to chosen segments of LinkedIn’s premium audience, based on profile data across millions of members.
Sponsored Updates can be seen on any device. They are marked as ‘Sponsored’. They show up in the member’s homepage feed, along with the posts and status updates from their network / the companies that they follow. Members will have the option to Follow the sponsoring company as well as Like, Comment and Share posts with members of their own network.
You can track the effectiveness of your posts via analytics, within LinkedIn.
Begin by writing a Company Update within your Company Page. Once your Company Update is live, you can then create an ad account to promote it. You can either have an individual or a business ad account. It is usually a good idea to create a business account with regards to sponsoring Company Updates.
Here is the relevant LinkedIn page:
http://help.linkedin.com/app/answers/detail/a_id/39566/~/sponsoring-company-updates-on-linkedin
Connect with Nigel Temple here: http://uk.linkedin.com/in/nigeltemple
Any questions – just ask!