Creating new ideas for your business

By February 2, 2012 July 16th, 2012 All members

Creative thinking teamCreating new ideas for your business should be high on your list of priorities. In a fast changing world, money gravitates towards the innovators. New ideas can add value to your products / services, your brand and your business. Anyone can produce new ideas on demand, as long as they believe that they can.

In the 21st century, we are all busy. This certainly applies to business owners. We work long hours, in order to get everything done. When you are working, your mind produces ‘high energy’ beta brainwaves. When you are relaxed, calmer alpha brainwaves are produced.

It is easy to become a workaholic. You may find yourself feeling guilty, when you are not ‘working’ during office hours. There is so much to do! Replying to / sending emails, handling phone calls and attending meetings are seen as work. Going for a walk or sitting there and not doing anything isn’t.

Interestingly, our most creative ideas arrive when we are not working. They pop into consciousness when we are on holiday, during the weekend or when we are driving. How about you? Does this sound familiar?

In my case, my best ideas materialise when I am least expecting them. For example, I had been searching for a name for what became The Marketing Compass for several months. A few years ago, the Temple family was enjoying Christmas lunch. We pulled the crackers and *Bang!* a small compass fell into my lap. Voila! The Marketing Compass was born.

Include down time in your busy life. Take the weekends off. Plan your next holiday. Don’t work every hour which God sends. Who knows? Your next incredible idea many pop into existence when you are not ‘working’.

The Marketing Compass ManualGenerating ideas and creative thinking has always fascinated me. For 12 years, I taught Creative Thinking at CIM (the Chartered Institute of Marketing). Within The Marketing Compass Manual I have included a series of idea generation techniques, which I have taught to thousands of seminar delegates. Find out more here: www.marketingcompass.co.uk/join

If you have any questions about creating new ideas for your business, just ask!


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