Blog Posts

  • Hostile Environments Awareness Training in Ukraine

    We have been running Hostile Environments Awareness Training in Ukraine since late 2019, with a team leaving Kyiv in February of this year. However, we have had teams back in […]

  • Marketing coach

    Marketing coach Are you are a small business owner or independent professional? Would it help to have a marketing coach? This would be a marketing professional who can provide impartial […]

  • Protecting my Professional Career

    I have contributed Chapters on Leadership, Collaboration and Client Management to a new book Future-proof your Legal Career.  Published in November 2021, the book is sub-titled 10 Core Areas of […]

  • Your 2016 marketing strategy: 12 questions to ask yourself

    What is your 2016 marketing strategy? Here are 12 questions to ask yourself: 1.  What is your offer to the marketplace? (This should be a simple sentence or two that anyone […]

  • Open questions in sales conversations

    Different types of question generate different responses. For example, an open question cannot usually be answered with a “Yes” or a “No”.  Open questions can be used to get people […]

  • What is anchor text?

    Anchor text is the text within a hyperlink. This is important, as the search engines analyse this. For example http://www.marketingcompass.co.uk  …or…  The Marketing Compass small business marketing advice. Search engines […]

  • Unravelling IT Jargon

    ~Navigator member Jacqui Hogan is a management consultant ~ I’ve worked in IT for over 30 years and take it for granted that everyone understands what these terms mean. This works […]

  • Is Google PageRank still important and are backlinks still a good idea?

    Is Google PageRank still important and are backlinks still a good idea? This is a question that is still often asked. PageRank was the first algorithm used by Google. It is a […]

  • I don’t do strategy

    How many times have you heard that? Maybe you have even said it yourself. Imagine what would have happened if the Greeks had said that when they were contemplating how […]

  • Sponsoring company updates within LinkedIn

    Sponsoring company updates within LinkedIn is a paid for service. The idea is to raise the visibility of your content within LinkedIn. Sponsored Updates enable you to deliver your content […]