Site-Wide Activity

  • Nigel will be presenting a new workshop entitled: Email Marketing Secrets
    on Wednesday 27th January 2021. 2:00pm – 3:30pm UK time.
    Free for NavigatorPlus members
    * How to build your mailing list
    * How to write effective emails
    * How to increase email opening rates
    * How to generate more response
    Delivered via Zoom P…[Read more]

  • Ken posted an update 2 days, 6 hours ago

    Hi, having set up for video production and about to start Business Compasses YouTube channel trailer, is anyone else doing similar things?

  • Margi Ross posted an update in the group Group logo of The Marketing CompassThe Marketing Compass 3 days ago

    Hi Nigel, I’m just about to make some videos. I have a lot of info and I have made one before but I thought I’d ask you if you have any up to the minute advice. Thanks Margi

    • Hi Margi, I suggest that you rehearse beforehand, as this will be a performance. You can start by running through the content in order to get a feeling for how it flows without any cameras present. You will discover any stumbling blocks.
      When it comes to filming, avoid checked clothing and think carefully about the background area behind you.
      When…[Read more]

    • Thanks Nigel, That’s so helpful.

  • Navis A posted an update in the group Group logo of The Marketing CompassThe Marketing Compass 3 days, 23 hours ago

    If you discover any interesting marketing resources, such as websites, apps, events or books, please let us know about them.

  • Ken posted an update in the group Group logo of SEOSEO 4 days, 5 hours ago

    Have worked my way through a somewhat confused google dashboard set up. Some of the names changed which was confusing indeed. Created an XML site map OK with a plug in. Verified the web site to Google using a generated code file that was loaded into the root directory for the site. Have a Pillar page with every term that’s relevant listed. What…[Read more]

    • Thanks for sharing this, Ken. For some reason your logo is not appearing in the top left hand corner of: https://business-compass.com
      * There should be a Site map link within the footer area
      * What are the top 3 keyword phrases that you would like to be found for?
      * Please let me know what the Pillar page URL is

    • Any news on the logo?

    • The retina and ordinary logo show fine my end. Need to investigate.
      The site map is set up according to the plug in I used.
      Not sure you can link to it and Google is seeing the site map and verification file.
      business-compass.com/topics is the ‘pillar’ page. Kept hidden so far. Also includes terminology
      business-compass.com/terminology/…[Read more]

    • I have just checked and I can’t see the logo in Microsoft Edge or Google Chrome.
      Perhaps if you cleared your cache and too another look?
      I like this page: http://business-compass.com/topics
      …however, it is not quite what I had in mind for a Pillar page.
      Please take a look at this page, as a…[Read more]

    • Yes, by all means send me the spreadsheet via email.

    • OK, your pillar page, I know as a capability statement (ish). Checked the logo on three different browsers, all work as intended. However, is that what you are intending? Perhaps an info gap here.

  • Andrew posted an update in the group Group logo of SEOSEO 1 week ago

    Having written a landing page, what do you need to be doing when it goes a live to ensure you maximize your chances of google ranking it sooner, rather than later?

    • * Create internal links (i.e. within your own website) to the new landing page
      * When you do this, ensure that the link text only comprises the keyword phrase
      * Write a blog and share this on social media
      * Going forwards, mention the landing page within social media posts
      * Include an item about your new page within your next email newsletter
      *…[Read more]

  • Ken posted an update in the group Group logo of SEOSEO 1 week ago

    What are ‘Pillar pages’ on a web site and what does this mean for SEO? Never heard of these before.

    • Think of a Pillar page as a hub for an important topic on your website.
      For example, here is a Pillar page regarding ‘marketing plan’:

      Marketing plan


      You can link out from the page and also link back to it.
      It can build over time, as you think of more items to add.
      If you focus on single keyword phrase, a Pillar page…[Read more]

    • Ken replied 1 week ago

      In my speak then its an ‘anchor’ for topics or perhaps more accurately in index page?

    • Ken replied 1 week ago

      Practically, its a list of relevant topics that link out to interesting content, ours and other peoples? This is why the engine like it as it has lots of links to follow and establish connections with.

    • Yes, it is a central anchor point for all things related to a specific topic.
      With regards to: “Practically, its a list of relevant topics…” …this is the way that I have created the marketing plan page. (I will be adding to this page).
      However, the layout would be up to you.
      Here is a 2021 SEO Guide that contains more…[Read more]

  • Sarah P posted an update in the group Group logo of MailChimpMailChimp 1 week ago

    I’m trying to combine our (many) audiences on Mailchimp on your advice, but finding out that combining means we will loose most data e.g. contact rating, group or tag data, email engagement metrics such as opens and clicks, member rating, opt-in time stamps, signup source, or GDPR permissions.

    We’ve had separate audiences for years so have a lot…[Read more]

    • Hi Sarah @sarahlpagesbtinternet-com Thank you for asking this question. Yes, I quite understand your point; it is true that the audience combination process will lose some data.
      Having exported an audience, you can open the .CSV file within a spreadsheet. You will be able to see all of the exported data there.
      Audience field data is included as…[Read more]

  • davidsmestratgy posted an update in the group Group logo of CopywritingCopywriting 1 week, 1 day ago

    Dear Nigel

    I have written this new year blog. I would be very grateful for some feedback on it.

    One specific question about its style, I have intentionally referred quite a lot in the blog (but not exclusively) to “you”. Does it read OK in this regard?

    Many thanks.

    David

    DRAFT BLOG

    NEW YEAR – JANUARY 2021

    6 Jan 21

    Are you hoping for t…[Read more]

  • Amanda's profile was updated 1 week, 1 day ago

  • Andrew posted an update in the group Group logo of SEOSEO 1 week, 2 days ago

    I am looking to promote our ‘Warehouse heating’ solutions over the next few months while it is cold. I have produced a landing page dedicated to warehouse heating and would appreciate any ‘top tips’ on how to SEO this page as much as possible.

    • Thanks for asking this, Andy. Google likes to find detailed content, so think in terms of long body copy. The more information, the better. 🙂
      As I know you know, each page or blog entry should focus on a single keyword phrase.
      It is helpful to have at least one image, which should have an alt tag that contains the keyword phrase.
      Link to your…[Read more]

  • Nigel Temple posted an update in the group Group logo of WebsitesWebsites 1 week, 4 days ago

    Are you a blogger? Do you find it easy or difficult to come up with ideas for blogs and get the writing done? Here is a new Encyclopedia entry:

    Blogging

  • Nigel Temple posted an update in the group Group logo of Strategy and PlanningStrategy and Planning 1 week, 4 days ago

    Hi Ken @dml2012 You asked about drafting email campaign text.
    I suggest that you use a 2 step approach.
    The first step is to offer something for free, such as a workshop, a report or a 1-2-1 consultancy session.
    (I know that you know this!)
    Test various Subject lines to find out what works best for you.
    You are welcome to share some subject…[Read more]

  • Nigel Temple posted an update in the group Group logo of The Marketing CompassThe Marketing Compass 1 week, 4 days ago

    Happy New Year to all our members! What are your plans for 2021? We are going to be adding to our Encyclopedia, which you can see in the right hand column, when you are viewing our site on a laptop / desktop. The Encyclopedia now has entries for every letter of the alphabet, A – Z.
    Here is a new entry on customer segmentation:…[Read more]

  • Ken posted an update in the group Group logo of Strategy and PlanningStrategy and Planning 2 weeks, 2 days ago

    I have completed a look at the increasing numbers of catastrophes, admittedly rough and ready, however, interesting reading https://business-compass.com/risks

  • Ken posted an update in the group Group logo of WebsitesWebsites 2 weeks, 2 days ago

    Our web site is live with the new business focus on business operating models and transformation, ready for the New Year and a direct mailing. Any feedback from people would be most welcome? BTW, the French translation is incomplete, the EU languages are the last things to be done. https://business-compass.com

    • The headline at the top of a home page is important.
      It acts as a gateway to the rest of the site.
      How about:
      We share our know-how so that you can survive and thrive
      Tap into our Expertise as a Service
      Ask us a business question
      A trusted colleague, whenever you need them
      Business challenges? Business Compass has the answers.
      Business question?…[Read more]

    • This is more like mind-prompts, so have revised the web page to reflect this. What you think?

    • Yes, I like: Share our know-how to survive and thrive
      I also like: Business question? Ask Business Compass.
      ….and perhaps this can be used elsewhere.
      PS The plural of crisis is crises.

    • Here is a slightly edited version of the copy at the top of the home page:
      ~~~~~~~~
      With crises happening more frequently, your enterprise needs to anticipate, experiment and adapt.
      Before you ‘bet the business’ on strategic decisions talk to us.
      Work with our trusted colleagues to achieve better strategic thinking, innovation, marketing and ope…[Read more]

    • have revised along the suggested changes. Thanks

  • We are going to be producing a considerable amount of new content in 2021. If there is anything that you would like us to cover, please reply via this thread.

  • Nigel Temple posted an update in the group Group logo of The Marketing CompassThe Marketing Compass 3 weeks, 1 day ago

    Happy Christmas to all of our members. Thank you for all of your questions, insights, feedback and support. With a Brexit Deal (hopefully!) about to be announced and multiple vaccines on the way, it looks like 2021 is going to be a much better year.

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