Site-Wide Activity

  • Suzanne H changed their profile picture 9 hours, 20 minutes ago

  • Nigel, could you supply some material on Social Media Strategy ?

    • There are two social media strategies: Broadcasting and Engagement. The former includes sharing blog entries and other forms of content. The latter includes Likes, Comments and Shares. In order to get other people to engage with you, ask open questions and then respond when they interact with your social media posts.
      It is a good idea to use both…[Read more]

  • Chris W posted an update in the group Group logo of CopywritingCopywriting 12 hours, 43 minutes ago

    Nigel, can you supply some details about copywriting models ?

    • Hi Chris, The AIDCA copywriting model will help you to get better response:
      1. Headline or opening line gets Attention
      2. Service description generates Interest
      3. The offer / proposition produces Desire
      4. Testimonials and case studies provide Conviction
      5. Call to Action generates sales
      AIDCA can be used to create more effective web pages…[Read more]

  • If there’s a website that you like the look of, or has content that you would like to refer to in future, but the site is about to be closed or overhauled, how do you keep a record of it for posterity/future reference?
    There is an organisation called The Wayback Machine that has archived nearly 500 billion web pages over time.
    There is also a way…[Read more]

    • Thanks for sharing this, Phil. On the one hand, using the Wayback Machine http://web.archive.org is always interesting. My first attempts at building a website (some 20 years ago) were truly awful. Once or twice, when a client has entirely lost their website I have suggested the Wayback Machine to them. Today, any reasonable hosting service should…[Read more]

    • Hi Nigel,
      I can see that this is a good resource in case of a catastrophe, and yes, I looked at one or two of my old sites. I was very proud of them at the time because they were the best of what was available back then. It’s a great opportunity for a trip down memory lane.
      What I have in mind is to use a particular website as a sort of template…[Read more]

  • Margi Ross posted an update in the group Group logo of The Marketing CompassThe Marketing Compass 1 day, 15 hours ago

    Hi NIgel, in 2021 should I plan for Zoom events or live (in person) events? Thanks Margi

    • I would plan for both, Margi. During the first quarter of 2021, I suggest that you start with Zoom only. However, I would also start to pencil in live events after the vaccines have been rolled out. Live events are quite different from online ones, aren’t they?

    • Thanks, That’s very helpful. Can’t wait to get back to live events!

    • Yes, I know what you mean, Margi. There is nothing quite like meeting someone in person, is there? Having said this, the advantages of virtual events include lower costs (i.e. no need to hire venues) and the ability to attract attendees from much further afield. I think that many enterprises will adopt a hybrid approach: live + online.

  • Nigel Temple posted an update in the group Group logo of CopywritingCopywriting 5 days, 14 hours ago

    If you had to choose between visiting the dentist and sitting down to write, which option would you choose? https://www.nigeltemple.com/2013/03/27/how-to-get-the-writing-done

  • Does politeness matter any longer? What is your experience of politeness (or the lack of it) when you are buying products or services, either personally or for your business. Do you have a top politeness tip to share with me?

  • Margi Ross posted an update in the group Group logo of The Marketing CompassThe Marketing Compass 6 days, 14 hours ago

    HI Nigel, Do you have any tips for using Zoom? Thanks Margi

    • Hi Margi, I suggest that you setup a test Zoom meeting with a friend. Or you could do this with yourself, if you have two devices. Having started the Zoom meeting, hover your mouse over the Zoom toolbar at foot of your screen and work your way though the various icons and menu items.
      Personally, I only use a few of them, i.e. Sound and Video on /…[Read more]

    • Thanks Nigel, That;s very helpful.

  • davidsmestratgy posted an update in the group Group logo of PromotionPromotion 1 week ago

    Hi Nigel,

    I work in professional services as an ‘accountant, tax adviser and business mentor’.

    • Should I price by the hour or by project?

    • How do I get clients for whom I am their tax agent to see value in what I do, when often they see filing their tax return is an unwanted chore of no value to them?!

    Thanks.

    David

    • Hi David, I would go with the project approach. I have tried hourly billing and I found that it took quite a bit of time to record everything that I was doing for the client. What is more, it can hold up the conversation – if they can ‘hear the clock ticking’.
      I like your second question. 🙂 I think that you need to educate them. You could do…[Read more]

  • MikeBoxwell posted an update in the group Group logo of The Marketing CompassThe Marketing Compass 1 week ago

    We are making a big product announcement in the next few weeks and looking to maximise our coverage in the press and online. What sort of media collateral do I need for a successful PR campaign?

    • Hi Mike, here is a list for you:
      * Press Room page on your website (visible from the home page, i.e. via the Nav bar)
      * The Press Room page should include a company overview, spokesperson profiles and access to images
      * In due course, press releases should be added there in chronological order (clickable through to separate pages, which each hold…[Read more]

    • Thank you. I’ve created a media page. More photographs required in there. I don’t have any press releases as yet, but I have made provision for these on the page and these will be added as they are produced. I am also creating an off-line pack that we can make for sending to people when they make enquiries as a result of our press attention.

  • Margi Ross posted an update in the group Group logo of Professional SellingProfessional Selling 1 week ago

    I had an on-line singing lesson last week via Zoom and my teacher booked us free 15 minute session a few days before just to make sure that we could see and hear each other in the right way for singing. This might be really good practice for some other meetings too,

  • Nigel Temple posted an update in the group Group logo of The Marketing CompassThe Marketing Compass 1 week, 1 day ago

    Stock markets react to 2nd successful vaccine:
    https://www.bbc.co.uk/news/business-54959414

  • Nigel Temple posted an update in the group Group logo of PromotionPromotion 1 week, 1 day ago

    Do you like referrals? How often does this happen? Do you have a system for increasing the number of referrals that you receive every month? If you do, please tell me about it. If not, you are welcome to ask for some referral generation ideas.

  • We were very sorry to hear the sad news that David Knowles-Leak, a long standing member of The Marketing Compass community passed away earlier this week. We will miss him.

    • I am so sad to hear that. I only met David online via one of Nigel’s training courses, but I was a close colleague to his son, Mike, many years ago.

    • Yes, sad news. I had known David for many years and I will miss him.

  • Ken posted an update in the group Group logo of WordPressWordPress 1 week, 5 days ago

    For those of you with WordPress sites, a new scam has turned up from claiming money for using their photographs on site. Its all a fake!

    • Thanks for sharing this, Ken. Getty Images are well known for presenting invoices with regards to images that have copyright. We use Pexels: https://www.pexels.com for images. Some of our members take their own photographs.

  • Nigel Temple posted an update in the group Group logo of MailChimpMailChimp 1 week, 6 days ago

    If possible, have 1 audience within MailChimp. Use Tags and / or Groups for ‘sorting and selecting’ your subscribers.

  • William Nicholls posted an update in the group Group logo of PromotionPromotion 1 week, 6 days ago

    A useful loop function if you are posting videos etc on your tube.
    It keeps your video on screen and stops it being replaced with something unsuitable.

    chrome-extension://iggpfpnahkgpnindfkdncknoldgnccdg/options.html

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