Site-Wide Activity

Hi Margi, I suggest that you rehearse beforehand, as this will be a performance. You can start by running through the content in order to get a feeling for how it flows without any cameras present. You will discover any stumbling blocks.
When it comes to filming, avoid checked clothing and think carefully about the background area behind you.
When…[Read more]

Thanks Nigel, That’s so helpful.

Thanks for sharing this, Ken. For some reason your logo is not appearing in the top left hand corner of: https://business-compass.com
* There should be a Site map link within the footer area
* What are the top 3 keyword phrases that you would like to be found for?
* Please let me know what the Pillar page URL is

Any news on the logo?

The retina and ordinary logo show fine my end. Need to investigate.
The site map is set up according to the plug in I used.
Not sure you can link to it and Google is seeing the site map and verification file.
business-compass.com/topics is the ‘pillar’ page. Kept hidden so far. Also includes terminology
business-compass.com/terminology/…[Read more]

I have just checked and I can’t see the logo in Microsoft Edge or Google Chrome.
Perhaps if you cleared your cache and too another look?
I like this page: http://business-compass.com/topics
…however, it is not quite what I had in mind for a Pillar page.
Please take a look at this page, as a…[Read more]

Yes, by all means send me the spreadsheet via email.

OK, your pillar page, I know as a capability statement (ish). Checked the logo on three different browsers, all work as intended. However, is that what you are intending? Perhaps an info gap here.

* Create internal links (i.e. within your own website) to the new landing page
* When you do this, ensure that the link text only comprises the keyword phrase
* Write a blog and share this on social media
* Going forwards, mention the landing page within social media posts
* Include an item about your new page within your next email newsletter
*…[Read more]

Think of a Pillar page as a hub for an important topic on your website.
For example, here is a Pillar page regarding ‘marketing plan’:

Marketing plan

You can link out from the page and also link back to it.
It can build over time, as you think of more items to add.
If you focus on single keyword phrase, a Pillar page…[Read more]

In my speak then its an ‘anchor’ for topics or perhaps more accurately in index page?

Practically, its a list of relevant topics that link out to interesting content, ours and other peoples? This is why the engine like it as it has lots of links to follow and establish connections with.

Yes, it is a central anchor point for all things related to a specific topic.
With regards to: “Practically, its a list of relevant topics…” …this is the way that I have created the marketing plan page. (I will be adding to this page).
However, the layout would be up to you.
Here is a 2021 SEO Guide that contains more…[Read more]

Hi Sarah @sarahlpagesbtinternet-com Thank you for asking this question. Yes, I quite understand your point; it is true that the audience combination process will lose some data.
Having exported an audience, you can open the .CSV file within a spreadsheet. You will be able to see all of the exported data there.
Audience field data is included as…[Read more]

This is an interesting and well written blog, David.
The use of the word ‘you’ works well.
Minor point, I think there should be a colon here… wishing me:
Also…. Number one– …requires a space.
There are a few other minor points like this. 🙂
Try to cut down long sentences, for example:
~~~~~
We can look back later and find those changes w…[Read more]

Many thanks Nigel. I have tweaked the article a little.

It is at http://smestrategies.co.uk/are-you-hoping-for-the-right-things-in-2021/

if you wanted to Tweet it.

Many thanks. David

We have Tweeted about this blog: https://twitter.com/marketingcmpass

Thanks for asking this, Andy. Google likes to find detailed content, so think in terms of long body copy. The more information, the better. 🙂
As I know you know, each page or blog entry should focus on a single keyword phrase.
It is helpful to have at least one image, which should have an alt tag that contains the keyword phrase.
Link to your…[Read more]

Enterprises are facing many challenges, aren’t they Ken?

Could become an endangered species…

The headline at the top of a home page is important.
It acts as a gateway to the rest of the site.
How about:
We share our know-how so that you can survive and thrive
Tap into our Expertise as a Service
Ask us a business question
A trusted colleague, whenever you need them
Business challenges? Business Compass has the answers.
Business question?…[Read more]

This is more like mind-prompts, so have revised the web page to reflect this. What you think?

Yes, I like: Share our know-how to survive and thrive
I also like: Business question? Ask Business Compass.
….and perhaps this can be used elsewhere.
PS The plural of crisis is crises.

Here is a slightly edited version of the copy at the top of the home page:
~~~~~~~~
With crises happening more frequently, your enterprise needs to anticipate, experiment and adapt.
Before you ‘bet the business’ on strategic decisions talk to us.
Work with our trusted colleagues to achieve better strategic thinking, innovation, marketing and ope…[Read more]

have revised along the suggested changes. Thanks

The new content will include an expansion of The Marketing Compass Encyclopedia. Here is an entry, created today, regarding Key Messages:

Key messages

My current topics would be: How to focus in to an audience when drafting direct mail texts? Adapting direct mail subjects/text for A/B/C versioning? No doubt can think of more…

Hi Ken. Please share what Business Compass delivers in a single sentence, many thanks.