Site-Wide Activity

There are two social media strategies: Broadcasting and Engagement. The former includes sharing blog entries and other forms of content. The latter includes Likes, Comments and Shares. In order to get other people to engage with you, ask open questions and then respond when they interact with your social media posts.
It is a good idea to use both…[Read more]

Hi Chris, The AIDCA copywriting model will help you to get better response:
1. Headline or opening line gets Attention
2. Service description generates Interest
3. The offer / proposition produces Desire
4. Testimonials and case studies provide Conviction
5. Call to Action generates sales
AIDCA can be used to create more effective web pages…[Read more]

I would plan for both, Margi. During the first quarter of 2021, I suggest that you start with Zoom only. However, I would also start to pencil in live events after the vaccines have been rolled out. Live events are quite different from online ones, aren’t they?

Thanks, That’s very helpful. Can’t wait to get back to live events!

Yes, I know what you mean, Margi. There is nothing quite like meeting someone in person, is there? Having said this, the advantages of virtual events include lower costs (i.e. no need to hire venues) and the ability to attract attendees from much further afield. I think that many enterprises will adopt a hybrid approach: live + online.

Hi Margi, I suggest that you setup a test Zoom meeting with a friend. Or you could do this with yourself, if you have two devices. Having started the Zoom meeting, hover your mouse over the Zoom toolbar at foot of your screen and work your way though the various icons and menu items.
Personally, I only use a few of them, i.e. Sound and Video on /…[Read more]

Thanks Nigel, That;s very helpful.

Hi David, I would go with the project approach. I have tried hourly billing and I found that it took quite a bit of time to record everything that I was doing for the client. What is more, it can hold up the conversation – if they can ‘hear the clock ticking’.
I like your second question. 🙂 I think that you need to educate them. You could do…[Read more]

Hi Mike, here is a list for you:
* Press Room page on your website (visible from the home page, i.e. via the Nav bar)
* The Press Room page should include a company overview, spokesperson profiles and access to images
* In due course, press releases should be added there in chronological order (clickable through to separate pages, which each hold…[Read more]

Thank you. I’ve created a media page. More photographs required in there. I don’t have any press releases as yet, but I have made provision for these on the page and these will be added as they are produced. I am also creating an off-line pack that we can make for sending to people when they make enquiries as a result of our press attention.

What a good idea, Margi! This sounds very helpful.

I am so sad to hear that. I only met David online via one of Nigel’s training courses, but I was a close colleague to his son, Mike, many years ago.

Yes, sad news. I had known David for many years and I will miss him.

Thanks for sharing this, Ken. Getty Images are well known for presenting invoices with regards to images that have copyright. We use Pexels: https://www.pexels.com for images. Some of our members take their own photographs.