Site-Wide Activity
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davidsmestratgy posted an update in the group
Professional Selling 14 hours, 19 minutes agoDear Nigel
I have not yet sent the draft proposal email to my potential new client but I have just spoken to them by phone. They want options to work with me. How does this revision look as the second part of my proposal?
Thanks.
David
Draft second part of proposal
….. We could work together in different ways depending on what you hope to…[Read more]
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LST's profile was updated 15 hours, 44 minutes ago
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Nigel Temple posted an update in the group
Social Media Strategy 1 day, 16 hours agoHi Phil @penrynian Thank you for sharing some of my content using Click to Tweet: https://www.nigeltemple.com/2019/10/10/digital-marketing-tools
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Nigel Temple posted an update in the group
SEO 3 days, 13 hours agoHow to get more enquiries: Despite B*exit, USA / China trade wars and relentless negativity in the media, I continue to receive a steady stream of website traffic and enquiries.
Here are 3 ways that will help you to achieve the same results:
1. Keep learning
Keep learning about Google and the way that it thinks. For example, do you know about…[Read more]
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Joanna Temple posted an update in the group
The Marketing Compass 5 days, 12 hours agoThe Marketing Compass is a place where you can ask marketing questions or request feedback. We provide impartial marketing advice. Compass members can join for free and ask a reasonable number of questions, whereas Navigator and NavigatorPlus members can ask as many questions as they like. There are special interest Groups as well as a growing…[Read more]
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Nigel Temple posted an update in the group
Copywriting 5 days, 15 hours agoApproximately 80% of online readers scan the page, rather than reading words and sentences as they would within say, a book. This is why it is so important to use numerous H2 subheads within webcopy.
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Walter Blackburn posted an update 6 days, 4 hours ago
Nigel. Hello! I’m doing a fortnightly blog going out to an email base. Occasionally someone will ask me, ‘which website are you getting these blogs from?’ Somehow people don’t believe the subject matter comes from my own experience, which it does. What could I do to let people know that it’s my own experiences and writing? Any ideas? Tvm….
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You could start the blog with: From the desk of Walter Blackburn
At the end of each blog, add your name and the copyright symbol.
To drive the point home, you could also add: Some thoughts from XX years of presentation skills training, coaching and writing by Walter Blackburn (year and copyright symbol). -
Thanks, Nigel. Excellent advice as always. That should work. We’ll do that on the next one….
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davidsmestratgy posted an update in the group
Professional Selling 6 days, 15 hours agoHi Nigel,
I have met a possible new client (5 equal equity partners) who need business support. I did speak to you about them briefly on our last call. They are a professional services firm but a start up with income in the first year of c.£500k. Potentially, there could be a fair bit to do if they grow as planned. They are though very cost…[Read more]
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Go with the first option. It is better to sell a higher retainer and then to over-service the account, if required. The hourly option means lots of time-recording, more complex invoices and potentially the requirement for justification.
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Thank you Nigel. I know that a fixed fee is often preferred. Additional hours (if recorded correctly) quickly add up to more than a higher retainer instead.
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davidsmestratgy posted an update in the group
Professional Selling 6 days, 16 hours agoMorning Nigel, I have a business who offers a service to clients at an hourly rate. However whilst some clients get charged £200 an hour, others are charged £100 per hour. It depends on the route by which a client is found. The £200 per hour clients actually get a premium service although the business does not quite see that. On a new website fo…[Read more]
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In this instance, I agree that the price for an initial assessment consultation should be provided. In effect, this is a product and should be sold as such.
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Thank you Nigel. It did seem disengenuous to avoid the most sought after FAQ! It did rather undermine our credibility and the transparency which we seek to work with clients.
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Nigel Temple posted an update in the group
SEO 1 week, 1 day agoHi Andy @andrewarc-ers-co-uk Thank you for sharing your latest blog with me: https://www.arcthermalproducts.co.uk/heating-large-spaces-with-high-ceilings
I think that it is very good. I like the featured image; the detail that you have gone into; and the way that you have used subheads.
I suggest that you use keyword-rich anchor text links.
For…[Read more]-
Very useful suggestions as always – thank you!
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Hi Nigel, is there a minimum number of inbound links required to the blog page?
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At least three inbound links from other pages / blogs within your site.
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Having initially said they were useful suggestions, I now come to action them and realise I’m not sure what you mean by ‘keyword-rich anchor text links’! Can you please explain?
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Think about the difference between ‘village halls’ and ‘heating in village halls’.
The second is a long tail keyword phrase which has a search volume of circa 4.8 million URLs (search for the phrase and you will see this number).
The idea is to use these phrases within your web pages and blogs body copy, and to make them into clickable links.
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Ken posted an update in the group
The Marketing Compass 1 week, 1 day agoFree cyber protection for Marketing Compass members.
We have been approved for GCHQ’s CISP membership (its all about members these days isn’t it), meaning for a select few we can provide free cyber vulnerability monitoring for domain names you own or control.
To take this up, you email me direct your domain name(s), business/trading name and…[Read more]
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Thank you for sharing this, Ken: most helpful. We will ensure that our Navigator / NavigatorPlus members know about this kind offer.
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Margi Ross posted an update 1 week, 1 day ago
Just been in France for a few days organizing some work for next year. Managed to pass the digital tests required at all airports!
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Well done, Margi. Everything is going digital now isn’t it!
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Nigel Temple posted an update in the group
Promotion 1 week, 1 day agoHow many promotional techniques are you using? Which ones are working the best for you? Do you feel that you should drop any of them? Are you planning to try new promotional techniques and if you are, which ones will you experiment with?
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Ken posted an update 1 week, 4 days ago
As some might know, we are building and adding content to our compliance portal for members at the moment. Inevitably, I am spending a lot of time on support calls with the likes of Microsoft and others. Admittedly, some of these calls are quite complex for obvious reasons. Frustratingly everything is so strongly process driven and regimented…[Read more]
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Agreed, Ken. I think that many service providers are too focused on cost reduction and processes. I went through this recently where it took two weeks to resolve a problem as I was only allowed email access to a technical support team at M*c*osoft. I got there in the end, but it could have been done via Chat or phone. At the end of the day, it is…[Read more]
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To balance that now I have got through their triage process the assistance is good, its how we get to that point that is mediocre customer care.
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Karen posted an update 1 week, 5 days ago
Hi Nigel, I have a first draft of a landing page and would appreciate your input with regards to content and have we managed to cover the points raised during our recent tele conversation, ie:- apply the long-tail keyword phrases, weight it to the top of the page, provide a headline to be included at the beginning and then repeated 6-7 times…[Read more]
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Hi Karen, If there is a URL for the landing page, please post it within this thread. If that is not the case, please email it to me, many thanks. Kind regards, Nigel
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The landing page template needs to revolve around the needs of the searcher.
Therefore, start with a keyword phrase such as:
A level Maths tutor High Wycombe
The copy could begin with:
Are you looking for an A level Maths tutor in High Wycombe?
[Google would ignore the word ‘in’]
Then talk about the customer and their challenge.
Information…[Read more]
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Nigel Temple posted an update in the group
Social Media Strategy 1 week, 5 days agoHi Ken @dml2012 Does Busines Comply have its own Twitter account? If not, could you please create this and share the Twitter handle with me this thread. (I have over 15,000 Twitter followers and I will engage with you via Twitter).
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Nigel Temple posted an update in the group
Strategy and Planning 1 week, 6 days agoHi Carrie @carrie-jonesbarkingmad-uk-com Welcome to The Marketing Compass and thank you for your email. As you are running a new business, I suggest that you create a concise marketing plan. Think about:
* Your marketing objectives
* The type of customers that you would like to attract
* What is different about your business (i.e. from the…[Read more] -
Nigel Temple and
Carrie J are now friends 1 week, 6 days ago
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Margi Ross posted an update in the group
SEO 2 weeks agoHi Nigel, Another landing page question. Is it ok to put a testimonial on the page or should I leave it to the prospective customer to look them up on my web site? Thanks Margi
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Yes, include testimonials where they are relevant to the landing page and support your case. They should go towards the end of the page, following the AIDCA model: https://www.marketingcompass.co.uk/encyclopedia/aidca-copywriting-model
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Margi Ross posted an update in the group
SEO 2 weeks agoHi Nigel, Should I ever mention my books, or a book, or experience within the group I’m talking to when I’m writing a landing page?
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The short answer is yes. Books demonstrate credibility and show that you are a subject expert. Within your new site, at this stage, I think that I would avoid having links to external pages (i.e. Amazon etc).
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Hi Nigel, thanks for answering my questions re landing pages. So helpful. Going to France soon to sort out some work and see an old friend.
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Recently Active Members
Thanks for sharing this, David. I would not send them this until you have had the meeting with them. It would be too easy for them to avoid the meeting: after all, they have all the information they need. Tell them that you have quite a few questions for them and you would prefer to meet.
Thanks Nigel
I did meet with three of the directors last week.
David
Thank you, David. I like the 2 options approach and I wonder if there is a 3rd option? This could be for an intensive month to go through everything quickly, for example.
I suggest you cut the sentence lengths down; for example, this sentence is a little hard going: ‘If we work together, my suggestions below to meet with you all once a month would…[Read more]
Thank you Nigel – sentence removed, VAT removed, Option C added for intensive work.
Cheers. David