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Joanna Temple posted an update in the group
The Marketing Compass 1 day, 18 hours agoWelcome back as a NavigatorPlus member, Chris @christopherwhippaol-com
I will email you with regards to your August conversation with Nigel -
Nigel Temple posted an update in the group
Strategy and Planning 2 days, 11 hours agoIt can pay dividends to think like a startup:
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Nigel Temple posted an update in the group
WordPress 3 days, 14 hours agoHow many WordPress plugins are you using? Is it too many?
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Nigel Temple posted an update in the group
WordPress 3 days, 20 hours agoFor those of you who use WordPress, if something isn’t working, try disabling your WordPress plugins one at a time and see if this resolves the challenge.
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TedHJ joined the group
Strategy and Planning 3 days, 20 hours ago -
David S's profile was updated 4 days, 22 hours ago
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Nigel Temple posted an update in the group
Strategy and Planning 5 days, 16 hours agoHi Ayo @ayo-oinflo-ai Welcome to The Marketing Compass; it is great to have you as a member. Do you have any marketing strategy questions for me? Kind regards, Nigel
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Nigel Temple posted an update in the group
Strategy and Planning 5 days, 16 hours agoMarketing plans should focus on defined groups of customers. Who are they? Where are they? What are they looking for? How can you differentiate your marketing and the service that you offer them?
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Eleanor's profile was updated 1 week ago
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dkl posted an update 1 week, 1 day ago
I am reviewing the various starts of books that I have attempted to write and those that I am getting on with. Of the many things that I am trying to sharpen upon is the question of who the book is for. The persistent advice from the “how to write a non-fiction book help community” is to nail the ID your audience.in considerable detail. I get this…[Read more]
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Yes, I understand your point here, David. On one level, your subject matter applies to everyone on the planet. From a marketing perspective, there is much to be said for target marketing; however, the alternative viewpoint is to use a wide net.
I often find this to be effective as it is more difficult than ever to apply labels to people. Men,…[Read more]
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Nigel Temple posted an update in the group
Strategy and Planning 1 week, 1 day agoDo you set yourself a monthly sales target? Most businesses do. From a marketing perspective, the question is: what is the expected split between existing customers and new customers each month?
The answer will depend on how old your business is (i.e. a new startup will not have any, or many, customers yet) and whether you need lots of customers…[Read more] -
David S joined the group
Social Media Strategy 1 week, 3 days ago -
David S joined the group
SEO 1 week, 3 days ago -
David S joined the group
WordPress 1 week, 3 days ago -
David S joined the group
Websites 1 week, 3 days ago -
David S joined the group
Promotion 1 week, 3 days ago -
davidsmestratgy posted an update in the group
Promotion 1 week, 3 days agoHi Nigel
Thank you for our recent helpful chat about my website home page at SME Strategies. It will be changed along the lines you suggested. One question that still niggles me is that we all need to be niche yet I, as a small business adviser, cover a huge spectrum of things that is the very opposite of niche. The trick, I know, is creating…[Read more]
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A. Think about market segments first and the issues that they face.
B. Reflect these issues in your homepage.
C. Use the AIDCA copywriting model that you can find here: -
Thanks Nigel – I knew would have a helpful answer!
David
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Nigel Temple posted an update in the group
Strategy and Planning 1 week, 4 days agoDo you know the difference between 1) Positioning, 2) Differentiation and 3) Brand?
Where are you putting your marketing resources? 1, 2 or 3?
What is the thinking behind your choice?
Here is a brief explanation:What is the difference between ‘positioning’, ‘differentiation’ and ‘brand’
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Thanks Nigel – most helpful.
I think the ‘Branding Tips’ link in the article is broken.
David -
Thanks, David. These 3 items are sometimes used without a clear understanding of what they mean and also in the wrong order. It should be:
1. Positioning (who are we up against?).
2. Differentiation (how can we stand out from the crowd?).
3. Brand (this is what we stand for).
PS Thank you for letting me know about the broken link!
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davidsmestratgy posted an update in the group
Websites 1 week, 5 days agoHi Nigel
You will recall I work with a client in the healthcare sector who also employs staff as he has more work than he can handle. He has moved abroad where he is very successfully building a new up a new set of local clients including some UK clients who fly over for a week of intensive work with him.
He has a long-standing and comprehensive…[Read more]
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Hi David, Thanks for sharing this. As you know, I have nine websites and each of them focuses on a market segment (group of people with shared needs). It strikes me that this is first and foremost a market segmentation exercise. I suggest that, if you haven’t already done so, you work through a structured marketing plan with your client. When you…[Read more]
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Thanks Nigel. These things are never as straightfoward as they first appear! Your logic certainly sounds better than mine!! 🙂
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Nigel Temple and
Janet M are now friends 2 weeks, 1 day ago
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