• dkl‘s profile was updated 4 hours, 5 minutes ago

  • dkl posted an update 4 hours, 8 minutes ago

    Thanks for your thoughts and ideas this morning.
    I would like to connect with a local graphics artist………..any suggestions?

  • David E posted an update 5 hours, 55 minutes ago

    Thank you, Nigel. What do I owe you for such service and so prompt?

  • David E posted an update 1 day, 5 hours ago

    Nigel

    Please, will you cast your eyes over the attached. It is intended for the local press. I am out of date with current practice.

    Here were two links, I used the same article for both blogs:

    Sincerely,

    David

    PRESS NOTICE
    ‘Soulfulness : The Marriage of Shamanic and Contemporary Psychology’
    Local writer David England – who has run a psych…[Read more]

    • Hi David, Here is a slightly edited version. Kind regards, Nigel
      PRESS RELEASE [DATE]
      Soulfulness : The Marriage of Shamanic and Contemporary Psychology [IN BOLD]
      Local writer David England, who has run a psychotherapy and counselling practice in the Royal Borough of Windsor and Maidenhead for the last 20 years, has published his third book,…[Read more]

  • Does fear of software stop you from trying digital marketing ideas? https://goo.gl/77PVrE

  • Margi Ross posted an update 2 days, 9 hours ago

    I’ve written a new blog called ‘Social Media, the Feminine and the Soul’.

  • Nigel Temple posted an update in the group Group logo of MailChimpMailChimp 2 days, 11 hours ago

    @penrynian Hi Phil, With regards to your MailChimp campaign, how about:
    Underground police garage GPS coverage solution
    …as a Subject line?

    • Thank you Nigel, that reads well, and is much more elegant than my original offering of “Underground police garage was a GPS-denied environment”
      Thanks for your valuable input

    • I followed up with a post on LinkedIn main profile page, plus a few groups of which I am a member.
      Turned into a bit of a frustrating episode – when I added the URL of the page I want people to click through to, the LI platform automatically fetches a clickable page preview.
      However, the image doesn’t fit the available space, looks a bit odd, so I…[Read more]

    • Thanks for sharing this, Phil. Yes, it can be a bit hit and miss. You could Google ‘LinkedIn images sizes’ which may help, next time around.

    • One useful thing that I did learn in this process: if you enter the page URL that you want to link to, the LinkedIn platform pulls in the meta description for that page to accompany the main image. I noticed that the image description was the default site meta description, which alerted me to the fact that I hadn’t taken advantage of the Yoast…[Read more]

    • Two days after posting this on LI I have 650 views and 12 likes – not too shabby.
      I also sent out a MailChimp message to a dozen or so people who would have an interest in that specific application.
      I had two opens – shabby.

      Question is – should I send a message to the whole of the remainder of the list with a “have you seen this, you may find it…[Read more]

    • I think that you should send 1-2-1 emails to the relevant people + telephone them.

  • @stone-collette1gmail-com Hi Collette, Welcome to The Marketing Compass. It is great to welcome a new member, via LinkedIn. Kind regards, Joanna, Membership Manager

  • davidsmestratgy posted an update in the group Group logo of PromotionPromotion 5 days, 15 hours ago

    Hi Nigel
    I have drafted this case study. Any comments or tips on it?
    Many thanks.
    David

    SME STRATEGIES
    CASE STUDY
    MODO Solutions – 13 Oct 17
    Draft
    Background
    Ian Rae is very experienced in AV, lighting and smart technology. He runs MODO which is a successful specialist contractor bringing lifestyle technology to homes and businesses across t…[Read more]

    • Yes, very good. I suggest that you continually cut down sentence lengths, as this is a shortcut to better readability. For example:
      “Ian had noted though over the years that a number of new build and renovation AV, lighting and smart technology projects had resulted in both disappointment to the end user and also a sub-optimal result for the…[Read more]

    • Thanks Nigel – great advice and useful tips. Of course – always friends! 🙂

    • Thank you, David. I liked this case study. (It would help to print it out and run your finger slowly along the text, whilst you read it out loud to yourself).

  • Looking for a Sales Force guru to work on a contract basis in the south east – does anyone know of a potential candidate please?
    Thanks
    Phil

    • Can anyone help Phil with this? (Nigel has worked with Salesforce with regards to integrating it with MailChimp, however it is not one of his specialisations). By the way, I am sure that you are already doing this – LinkedIn would be a good place to put this message.

  • Raymondo Marcus posted an update 1 week ago

    Hi Nigel, Following our call … I have done some work with Linked In updating my profile photos. Will apprecaite more advice about marketing through LinkedIn. I often get messages from LinkedIn re contect reqwueste etc but canot find them when I log in. Look forward to report more activity soon. Regards Raymonso

    • I recommend that you always have LinkedIn open, within a browser window, on your office computer. In addition, download the app for your smartphone and always have this enabled, so that you receive push messages via your smartphone.

    • When you view LinkedIn on a desktop / laptop you will see the menu at the top right of the screen. Look closely and you may see red circles with numbers in them there. For example, this morning, within my LinkedIn account I can see that I have 2 notifications (as there is a red circle with a 2 within it, hovering over ‘Notifications’ within the…[Read more]

  • Nigel Temple posted an update in the group Group logo of PromotionPromotion 1 week, 1 day ago

    We have stared running a couple of Facebook ads to promote our MailChimp training workshops http://www.mailchimptraining.co.uk So far this week (10:17am Wednesday morning) we have had 4 enquiries. Of course this could be a coincidence, however, the ad has reached 13,685 people according to the FB stats since Monday. Have you ever tried FB…[Read more]

  • Nigel Temple posted an update in the group Group logo of PromotionPromotion 1 week, 6 days ago

    Do you use sitelinks within your Google Ads? They typically lift CTR by 15%. Aim for 18-20 characters for desktop links and 12-15 for smartphones. Create unique sitelinks at the Campaign or Ad Group level.

  • David Willis posted an update 2 weeks ago

    Designing for mobile, tablet and PC – I’m using WordPress and fortunately this does make things a lot easier. A recent update did however add unwanted functionality to my shop (WooCommerce), the related products it automatically assumed I wanted did mess up the format a little – but was easily sorted. This did however prompt me to have a fresh…[Read more]

    • For startups / brand new websites I recommend that the marketing team ‘designs for mobile first’. The iPhone was launched in 2007 and now everyone walks around with a smartphone, don’t they?
      I realise that most of us do not have the inclination / need / resources to entirely rebuild our websites from scratch, however, I do think that it is a good…[Read more]

  • Ian F posted an update 2 weeks, 1 day ago

    Hi Nigel,

    I took your course the other week – very good! I have a question regarding groups on Mailchimp.

    At the moment, as I’m getting more contacts I’m adding them as groups to one big list. So for example, I work in travel. In my master list, I have made a group for contacts interested in Japan, under that group I have another group for…[Read more]

  • I have been alerted to a neat function in the new AdWords interface.

    Note: this may have always been there – I am not an AdWords guru so it’s quite possible this little gem passed me by.

    There’s a compare function in the date picker, top right of the main AdWords page – you can set the beginning and end dates of the period you are interested…[Read more]

  • I am in the process of writing some new case studies; people like to read stories about others who have experience in using the same product or service so this is a worthwhile exercise. The CS’s will be backed up by blog posts and MailChimp messages.
    My website main menu bar would become too crowded if I introduce another heading called “Case…[Read more]

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