Site-Wide Activity

  • Chris W posted an update in the group Group logo of PromotionPromotion 7 hours, 18 minutes ago

    Just getting more familiar with Linked In, a couple of questions:

    1. How do you add the hyperlinks to other linked in members in posts, and

    2. In some posts there is a clickable link hust below the photograph to additional information. How are these added, are these articles ?

    Many thanks.
    2.

    • Hi Chris, With regards to adding hyperlinks, they always have to contain the full URL (web page address). For example, all of the https:// part, otherwise the link will not work. I think that within your first question, you are referring to Comments? If that is the case, write the text and copy in the full URL of the relevant web page.
      I think…[Read more]

  • I have posted 4 joined up video blogs on my home page for the first time.
    No chance of it going viral for sure !
    But my home page gets most traffic, so I thought it was the right place to post video

    • Video is an engaging form of communication, isn’t it? Yes, it is true that your home is the page that gets the most traffic. There is quite a bit of material within the Maltix home page: do you think that it is easy for people to understand what you do and deliver?

    • No I don’t think it’s easy to understand at all !
      I have tried to simplify by involving App in App testimonials
      I over tried with info-images probably
      Reduced page workload, that’s ongoing
      What areas do you think could be simplified ?

    • I think that the key challenge is that most people do not know what a PWA is, William. On this basis, I suggest that you place an introductory paragraph or two at the top of the page explaining what a PWA is and what the benefits are. (Keep it simple!)

  • Thank you Nigel for prompting me to think about a strap line.
    I have opted for “A Progressive Web APP is as infectious as laughter”

  • Ken posted an update in the group Group logo of WordPressWordPress 1 day, 23 hours ago

    Hi Marcom, setting up the new blog page | business-compass.com/blog | editing the posts, the upfront text remains the original rough text. Only clicking though the image shows the correct new test. This should be out front. Suggestions?

  • Here are some blogging tips:

    Q. Is it a good idea to have a blog?
    A. Yes, it is, as it can help your search engine rankings, feed your newsletter and generate sales enquiries.

    Q. Where is the best place to have a blog?
    A. Inside your website, as every time you blog, you will increase the size of your site and demonstrate to the search engines…[Read more]

  • Chris W posted an update in the group Group logo of CopywritingCopywriting 3 days, 6 hours ago

    In light of our session yesterday, I have updated my LinkedIn profile.

    I would value your feedback.

    • Hi Chris, I can see that you have updated the About section. It reads very well. A minor point is that: 2. identifying
      ….requires a capital ‘I’.
      I think that: Solutions are flexible accessible, collaborative and tailored to your specific needs.
      …should be: Solutions are flexible, accessible, collaborative and tailored to your specific…[Read more]

  • Ken posted an update in the group Group logo of WordPressWordPress 4 days ago

    Struggling with the Salient web page for blogging, seems vey complex for a simple task! Help anybody?

  • Ken posted an update in the group Group logo of PromotionPromotion 4 days, 1 hour ago

    Any know how to change the style of the ‘button’ in the eventbrite Word Press plug in? Driving me mad attempting this in HTML and no one seems to know how!

  • Ken posted an update in the group Group logo of PromotionPromotion 4 days, 2 hours ago

    A copy of the ebook on 300+ ways to promote svp?

  • Dear Nigel

    I am working with a mentee who wants to start up a business to promote financial literacy in low income black families. His idea is based on an app as well as physical playing cards. He is thinking BIG and is a great articulate young black entrepreneur in his 20s.

    Before getting into designing apps etc, I am suggesting that he pauses…[Read more]

    • Very interesting, David. In general terms, I have found that entrepreneurs tend to dive in at the deep end, with an idea for a product or service. I like your questions. The key thing is to actually ask a cross section of potential customers what they think of the idea. Does finance interest them? What do they already know? Which financial…[Read more]

  • Ken posted an update in the group Group logo of MailChimpMailChimp 4 days, 8 hours ago

    Data Protection UK-EU equivalency arrangements. February saw the publication by the EU Commission of two pieces of legislation. One for GDPR and the other for data used in law enforcement. The nub of it all is that for the next four years, the UK has adequacy and can carry with DPA on as before – phew! The law enforcement aspect only applies to…[Read more]

  • Margi Ross posted an update 5 days, 6 hours ago

    Hi Nigel, I want to video an interview for my YouTube channel, which I/m setting up. A friend is going to be asking me questions. What’s the best way to do this? What camera do you use when you’re doing this sort of thing? Thanks Margi

    • You can either use a smartphone or a video camera, Margi. With regards to filming, a tripod is a good idea. Test that everything works beforehand and also have a few goes at running through the Q&A with your friend, prior to filming.
      With regards to being filmed, I have found that a Mind Map helps me to stay on track. I don’t recommend that you…[Read more]

    • Thanks Nigel, That’s very helpful. I’m enjoying learning how to do this!

  • Nigel Temple posted an update in the group Group logo of WebsitesWebsites 5 days, 7 hours ago

    Share your website homepage headline and I will provide you with some feedback.

  • Nigel Temple posted an update in the group Group logo of The Marketing CompassThe Marketing Compass 1 week, 1 day ago

    Hi Ken @dml2012 We are using ‘The Events Calendar’ WordPress plugin within our Events page: https://www.marketingcompass.co.uk/events
    Once an event has happened, it automatically updates the page (one less thing to worry about).
    The Events Calendar is the most popular plugin of this type and it is free to use.

  • Ken posted an update in the group Group logo of PromotionPromotion 1 week, 2 days ago

    From my last direct mail exercise, the overall numbers are in. Most relevant here is the sheer number of ‘lost’ contacts since my last mail at the end of the year. My list was 13,941 contacts, its reduced to 11,054 after dead mail addresses and unsubscribes are removed, (you do follow the GDPR rules don’t you), a reduction to 81% which is a lot…[Read more]

    • Interestingly, this seems to be following the 80 / 20 rule Ken. Over 11K contacts is a good number and, as you say, it is a numbers game. The more frequently you mail, the better it should become (double check everything!)

  • David S posted an update in the group Group logo of WebsitesWebsites 1 week, 3 days ago

    Goggle Site Kit (which you gave me the heads up to) shows me that 40% of my traffic is organic and 46% is direct. Very little from social media as I’m not big in doing “meaningful” updates, finding inspiration in short supply. Is there an ideal spread of traffic, or given that some of the 40% will be recommendations and the

    • If you are looking for new business, David, I think that a higher percentage of organic traffic (i.e. coming in from search engines) is a good think. I suggest a target figure of 60% organic. People that already know you will type your website address into their browser and this equates to direct traffic. As I know you know, there are always…[Read more]

    • Unfortunately when I was typing my original message it vapourised so I thought…what should have been in the missing sentence…or given that some of the 40% will be recommendations and the 46% is undoubtedly what I learnt from you 6 years ago and has been ongoing since. The 60% is something for me to aim for. I hope you are all safe and well in…[Read more]

    • Yes, we are all well, David and Joanna and I are receiving the Covid 19 vaccine next Friday. SEO is like painting the Forth Bridge. It is a task that never ends. 😊

  • David Willis posted an update in the group Group logo of Social Media StrategySocial Media Strategy 1 week, 3 days ago

    I was asked about how I use Instagram by someone who is about to start using it for their business. These work for me: post your photos / short videos, those that relate / are relevant to what you do, say something interesting about them, perhaps ask a question if pertinent, add a selection of relevant hashtags either in the main post or in a…[Read more]

    • I’ve not used stories yet, but have seen that this is clearly another way to engage – I’d be interested in other peoples experiences with Instagram – thanks

    • Hi David, Thanks for sharing this: most interesting. In general terms, for small businesses, I have found that Instagram is good news for B2C (Business to Consumer) enterprises. Clearly, images are a big factor on Instagram and it helps if you have an eye for this.
      PS I like your point about engagement and I think this is a big factor that many…[Read more]

  • Nigel Temple posted an update in the group Group logo of Social Media StrategySocial Media Strategy 1 week, 4 days ago

    Here is the link to the My Most Trusted Chrome app for LinkedIn:
    https://mymosttrusted.net

  • Chris W posted an update in the group Group logo of Strategy and PlanningStrategy and Planning 1 week, 4 days ago

    Hi Nigel,

    Do you have a recommendation regarding who to use for an online survey. I have always used survey monkey in the past but they have changed and seem very expensive now. Is Mailchimp OK or would you advise someone else ?

    • Hello Nigel, I want to know how to manage replies to the emails I send out via Mailchimp. Can you point me to where I can find this? Thank you in advance.

    • Hi Audua, The first step, during the Campaign creation process is to scroll down the screen to Settings and Tracking. Click Edit and ensure that ‘Use inbox to manage replies’ is selected. Secondly, having sent a campaign, you should receive email alerts when someone has replied to a campaign. If not / to be on the safe side, go to Audiences and…[Read more]

    • thanks Nigel, i will try this.

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