• Martin J posted an update 1 day ago

    Hi – can I request some feedback please on our re-designed website – https://www.thedigitalpublishingcenter.com/

    • Hi Martin, Yes, this looks better, however I am not a fan of upper case text. I suggest that you use lower case headlines (in bold). This line needs to be highlighted: “If you don’t sell anything you don’t pay anything.” I recommend that you have a Privacy policy link at the foot of the page as well as a sitemap link. I hope that this helps. Kind…[Read more]

  • Hi Nigel,
    I’d like to do a case study about the largest installation we ever did – about 43 fire stations in one county.
    In fact, it’s already written and was submitted to the fire brigade corporate comms department – all they had to do was edit where necessary and approve it.
    Problem is that the ICT director I worked with was made redundant, and…[Read more]

    • I think that it is fine to continue with the case study. If clearance is an issue, you could remove mentions of your clients’ name and the people involved (I call these vanilla case studies). It would be worth trying to get clearance, however I realise that this can be problematic sometimes. As well as using the case study on your website, you…[Read more]

    • Thanks Nigel, I think part of the reason for doing this is to actually mention the name of the brigade area, even if individuals are not identified. It carries more kudos if it is more specific?
      Maybe I will re-submit it to the corporate comms dept to see if they will allow it to be edited and released – I’ll let you know!

    • Case study clearance was often an issue, during my PR days. If the piece is going to mention the client’s name / enterprise, then, yes, it does have to be cleared. An alternative option is a vanilla case study, however, this does not pack as much punch. On the other hand, you are not alerting the competition about your client (if this is an…[Read more]

  • Margi Ross posted an update 1 day, 21 hours ago

    Hi, I’ve written a new Blog called ‘The Spiritual Feminine is equal and opposite to the Masculine.

  • Nigel Temple posted an update in the group Group logo of MailChimpMailChimp 2 days, 22 hours ago

    @penrynian Hi Phil, I have discovered that Zoho now offers integration with MailChimp: https://www.zoho.com/crm/help/extensions/mailchimp.html Another set of instructions to wade through! All the best, Nigel

    • Thanks for the heads-up Nigel. I recall I was always able to import lists direct from ZOHO to MC, although it was limited in the sense that you could import all your contacts or none – no in-between options. So it supported single list import.
      This update appears to be ZOHO supporting MC – will have to take a look!
      zzzzzzzz 🙂

    • I found about about this when I was looking at Zoho Campaigns. If you have any questions about it, just ask.

  • dkl posted an update 6 days ago

    We all make decisions and it would help me if you could answer a question.
    If you could change two things in your decision-making world, what would they be?

    • I make decisions quickly, David. Arguably, too quickly. Having said this, I get a lot done and I am continually moving forward in a fast changing world. I am often surprised by how long some people can take to make a decision (either business or personal). I would be interested in any feedback from our members with regards to this!

    • The prevailing view is that there are instinctive decisions and rational decisions. Some we have to work at, and some that we are already prepared for.

    • Thank you, David. In addition to ‘rapid fire’, another issue would be getting other people involved in decision making.

    • It is interesting that some people think aloud and others think quietly.

  • dkl‘s profile was updated 6 days ago

  • Ken posted an update in the group Group logo of MailChimpMailChimp 6 days, 14 hours ago

    have a GDPR snippet for you. There is a new Bitchain technology about to hit the streets, it helps track data theft and hacking. Simple, relatively low cost and effective, anyone with CRM or marketing system use I can do an overview for if interested?

  • dkl posted an update 6 days, 20 hours ago

    I have a separate @dkl_decisions Twitter handle and I often tweet referencing other peoples writing and I am considering putting the stream of these focussed tweets on my website. Will the Googles spiders pick up the content in the reference material and take a positive view from the standpoint of rankings?

  • I just went to Wikipedia and type in “GPS repeater” as that is my most-used key phrase.

    No results – so I am wondering if a Wiki page on the subject of indoor GPS signal is worth creating and updating? After all, Wikipedia seems to crop up a lot in search results, so does it add any credibility in Googles’ eyes?

    • Yes, this is a good idea – however – some of my clients have tried doing this in the past and the page has been rejected. Usually, the feedback goes along the lines of ‘not enough references’, by which I think they mean credible websites / web pages. These are listed at the foot of Wikipedia pages and also included as anchor text links. I suggest…[Read more]

  • Joanna Temple and Profile picture of Martin JMartin J are now friends 1 week ago

  • Chris R posted an update 1 week, 1 day ago

    Business Enlightenment publishes diagnostic tools for businesses and consultancies. These two potential customers have contradictory needs. How can we promote our service to one without turning off the other?

    • Have you thought of having a 2nd website? Sometimes, this is the right approach. An alternative option would be to have clear signposting within your current website for the two market segments. I suggest that you list the benefits that each segment receives (by all means share your lists via this thread).

  • Catherine G posted an update 1 week, 1 day ago

    Asking for feedback/customer surveys. Does anyone have experience/suggestions on how to encourage customers to respond to feedback surveys?

    • Yes, it can be challenging to get people to respond to surveys. Here are some ideas for you.
      1. Offer to send the survey results to the people who fill in the survey.
      2. Mention that you will donate a (modest) sum to charity, for each completed survey.
      3. Announce a competition for everyone who completes the survey (there is some legislation…[Read more]

    • thanks Nigel for the quick reply. What do you think about giving transferable discount vouchers as a reward for filling in the survey?

    • Vouchers / gift tokens are often used as incentives within B2C marketing campaigns. However, they are not used so often within B2B marketing. Some companies have rules about employees accepting gifts so, on balance, I would avoid this strategy.

  • Martin J posted an update 1 week, 1 day ago

    Hi – this message is for anyone who has their own content to sell either as a digital download and/or as a hard copy CD/DVD/Blu Ray. If you have nothing to sell please stop reading now. If you have my company https://www.thedigitalpublishingcenter.com can facilitate the digital delivery of your products and deliver on demand CD/DVD/Blu Ray…[Read more]

    • I have known Martin for many years as his company produced the CDs for my first digital product. This is an interesting service for anyone who has knowledge to share (and sell!)

  • Nigel Temple posted an update in the group Group logo of Social Media StrategySocial Media Strategy 1 week, 1 day ago

    What do the green LinkedIn profile buttons mean? http://www.nigeltemple.com/2018/02/13/green-linkedin-profile-buttons-mean

  • Nigel Temple posted an update in the group Group logo of WebsitesWebsites 1 week, 2 days ago

    Does anyone else offer instant chat within their website? I have done so for the past 12 months and it generates sales leads, even when the chat system is offline. http://www.nigeltemple.com

  • Catherine G posted an update 1 week, 6 days ago

    Hi what are the rules on emailing never-before-contacted leads to subscribe them to your newsletters? Must we strictly follow a double opt-in rule? (writing from Germany)

    • The new GDPR legislation comes into force in the UK on May 25th 2018. As this is EU law I imagine that it will apply in Germany. The act is about protecting privacy, particularly with regards to personal data. I have read that a business email address may be viewed as personal data. With regards to email marketing, subscribers should voluntarily…[Read more]

    • Hi Nigel, thanks for your reply. Yes I think its best to ask leads to opt-in, will change our strategy.

    • Hi Catherine, In the UK the fines will be 20 million Euros / 4% of global turnover – scary stuff! Presumably, it will be the same in Germany and throughout the EU. Therefore, yes, I suggest that you change your strategy. All the best, Nigel

  • David Willis posted an update in the group Group logo of WebsitesWebsites 2 weeks ago

    What is best practice with compression of image files for websites? I’m using WordPress and whilst it appears to do a good job of creating various copies of media files, compressing them to what appear to be quite small files, the originals which are still used at times are not compressed and can lead to slower page load times. Thoughts,…[Read more]

    • I have noticed that most of the images that I download from image websites, Canva etc are .PNG and on this basis I have found that https://tinypng.com is very good. Does anyone else have other resources / websites to share with David?

    • Thank you Nigel – that looks like a useful website. I have noted that tools such as Photoshop do this too – but obviously using these rather depends on the benefits and works you want to put into the images and pictures!

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