Marketing activity levels – how much time should I spend on marketing?

A client emailed me to say that he felt overwhelmed by the sheer number of marketing tasks that he had to do. The question was: when it comes to marketing activity levels – how much time should I spend on marketing? Here is my response:

I think that you are currently ‘in the battle’ and not ‘on the high ground’.

Interestingly (for a man), I am good at multi-tasking. During a typical day, I am active within the social media (i.e. Twitter, LinkedIn, Facebook for business, Google+ and Pinterest); working on a new blog entry, talking to prospective clients on the phone, managing a team of three within our small family business and thinking about new marketing ideas.

Oh, and of course working with clients at the same time (consultancy and public speaking).

I recognise that marketing can often feel overwhelming. For 25 years, I have been swimming in the marketing sea. I am used to continual change, constant deadlines and a never ending to do list.

I do use a to-do list, but I am not a slave to it. I am flexible in my approach. I gravitate towards tasks which bring the most value to our brands and our businesses. I keep going back to our marketing plan and strategy, in order to see the bigger picture from the high ground.

The key is to keep the activity levels up. I typically work 10 hours a day. 2 – 3 hours of this time is spent on marketing activities, including planning, writing, thinking and talking to suppliers, team members and prospective clients.

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